Gusto ranked #1 for customer satisfaction by G2
Gusto was recognized across multiple categories in G2's Best Software Awards, including ranking #1 on G2's Highest Satisfaction Products list for 2026. Businesses choose Gusto for its intuitive setup, automated payroll, and integrated benefits and HR tools—trusted by customers and validated by one of the leading software marketplaces.
Best Usability Small-Business
The Best Usability product in the Usability Index earned the highest Usability rating in its category
Most Implementable Small-Business
The Most Implementable product in the Implementation Index earned the highest Implementation rating in its category
Leader Small-Business
Products in the Leader quadrant in the Small-Business Grid® Report are rated highly by G2 users and have substantial Satisfaction and Market Presence scores
Ranked #1
on G2’s Highest Satisfaction Products list (2026)
Featured across
Best Software Products, Best SMB Products, Best HR Products, and Best Global Sellers
Top-rated for small business
Built for small business, proven by small business
Gusto leads G2's Small-Business rankings across Contractor Management (#1 Results, #1 Usability), Benefits Administration (#1 in Grid Report), and Core HR (#2 Implementation). Small business users emphasize how Gusto eliminates complexity without sacrificing powerful functionality—delivering enterprise-grade features in a package that's actually usable for growing teams.
Easiest platform to get started
Implementation that doesn't slow you down
Recognized as #1 in G2's Implementation Index for Benefits Administration and Onboarding, Gusto is built for teams that need to move fast. Customers consistently point to how quickly they can get up and running—from adding employees to enrolling in benefits—without lengthy setup processes or complex configurations.
Market leader in contractor payments
Effortless contractor payments that deliver results
Gusto ranks #1 in G2's Results Index for Contractor Payments, reflecting customer satisfaction with how the platform delivers tangible business outcomes. Users highlight the simplicity of paying contractors, automated tax compliance, and the ability to manage both employees and contractors from one unified system—reducing administrative overhead and payment errors. (See detailed G2 report)
Benefits administration excellence
Benefits management that actually works
Ranked #1 in G2's Grid Report for Small Business usability index for Benefits administration, Gusto helps businesses deliver competitive benefits packages without the administrative burden. From health insurance to 401(k) management, users highlight the seamless enrollment experience and how Gusto consolidates benefits administration into their existing payroll workflow. (See detailed G2 report)
Payroll that drives growth
Payroll ranked among industry leaders
Ranked #2 in G2's Grid Report for Small Business Payroll rankings, Gusto delivers reliable, accurate payroll processing that scales with your business. Customers highlight automatic tax filing, direct deposit reliability, and intuitive workflows that transform payroll from a compliance burden into a streamlined function—freeing up time to focus on growth.
Frequently asked questions
Gusto was featured across multiple G2 Best Software Awards categories and ranked #1 on G2’s Highest Satisfaction Products list for 2026.
G2 awards are based on verified user feedback, satisfaction signals, and marketplace data, highlighting software that performs well for real customers.
Customers consistently cite ease of use, intuitive workflows, and the convenience of having payroll, HR, and benefits in one platform.
You can explore Gusto’s industry recognition and awards on the Awards & Recognition page.
Trusted by 500,000+ businesses and their teams
#1 Highest Satisfaction Software
G2 Review | 2026
#1 Best payroll software
TrustRadius | 2025