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The State of Small Business: Small Business Owners Rely on AI & Want Action on Taxes and Healthcare Policies

More than half of small businesses have used generative AI. Generative AI has been adopted quickly by small businesses..

  • Nich Tremper

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What Is a Sole Proprietorship?

  • Matt Mansfield

What is affirmative action?

  • Gusto Editors

What is electronic data interchange (EDI)?

  • Gusto Editors

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Despite a General Slowdown in Hiring, Teens Are Still Able to Find Summer Jobs

  • Aaron Terrazas

LGBTQ Founders Reach Parity: Business Ownership Reflects U.S. Demographics

  • Nich Tremper

Women Are Behind Nearly 1 in 2 New Businesses—Here’s What’s Driving the Shift

  • Nich Tremper

What the Latest Economic Trends Mean for Your Business Decisions

  • Nich Tremper

Graduating into a Slowdown: Class of 2025 Meets a Frozen Job Market

  • Tom Bowen

Welcome to Gusto, Ritu Khanna and Kipp Bodnar 

  • Joshua Reeves

Meet our featured contributors

Tomer London

Co-Founder & CPO, Gusto

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Liz Wilke

Principal Economist, Gusto

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Bernard Coleman

Chief Diversity and Engagement Officer, Gusto

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