About Us

We are Gusto

Founded in 2011, Gusto provides payroll, benefits and HR to modern companies. We have offices in San Francisco and Denver, but thanks to our 30,000 small business customers and their employees, there’s a little piece of us in all 50 states.

We believe that humans aren’t resources. When we come to work, we don’t leave our humanity at the door. We bring life with us: our feats and friendships, our adventures and aspirations.

Great businesses treat us like people, not ID numbers. When that happens, work becomes a source of energy rather than fatigue. It creates a virtuous cycle where life improves work, and work improves our lives. That’s why we started Gusto.

Our mission is to create a world where work empowers a better life.


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Joshua Reeves

CEO & Co-founder

Josh believes in the power of software to solve complex problems. Learn more about him in this interview, and hear his advice for entrepreneurs in this speech.

Josh was selected for the 2012 Forbes 30 Under 30 list. Prior to co-founding Gusto, he was the CEO and co-founder of Unwrap, a SaaS startup which was acquired in 2010, and he began his career as an early employee at Zazzle.

Josh holds bachelor’s and master’s degrees in electrical engineering from Stanford University, where he was a Mayfield Fellow and a recipient of the Terman Engineering award.

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Edward Kim

CTO & Co-founder

Edward oversees engineering and software development at Gusto.

Prior to co-founding Gusto, Edward was the CEO and co-founder of Picwing, a Y Combinator startup and photo-printing platform that was acquired by Picplum in 2011. Before founding Picwing, Edward worked as a senior project engineer at Volkswagen Group of America Electronics Research Lab, where he led research and development for cloud-based navigation and speech recognition systems for Volkswagen and Audi. Edward is also the developer of several award-winning Android apps that have generated more than $1 million in revenue.

Edward holds bachelor’s and master’s degrees in electrical engineering from Stanford University.

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Tomer London

Chief Product Officer & Co-founder

Tomer is responsible for the development and execution of Gusto’s product. He was selected to the 2013 Inc. 30 Under 30 list.

Before co-founding Gusto, Tomer was the CEO and co-founder of Vizmo, a provider of self-service customer support technology. His prior experiences include serving as a computer architecture researcher at Intel Research in Israel, as well as working on product development at Bump Technologies. Tomer holds a bachelor’s degree in computer engineering from the Technion - Israel Institute of Technology and a master’s degree in electrical engineering from Stanford University.

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Lexi Reese

Chief Customer Experience Officer (CXO)

Lexi leads sales and operations at Gusto. She is responsible for driving revenue and scaling Gusto’s support teams while ensuring that exceptional customer service continues to be one of the company’s greatest strengths.

Prior to Gusto, Lexi spent eight years at Google. Most recently, she was Vice President of Programmatic Sales and Strategy globally, a role she took on after managing sales and support functions that significantly grow Google’s display advertising business in the Americas. Her passion lies with helping small and medium business owners succeed. In addition to starting the Cambridge AdWords team for Google’s small business organization, she led a variety of small business marketing, acquisition and operations efforts at American Express. Lexi’s interest in this work sparked when she was a public policy advocate with ACCION International, a microfinance organization giving loans to people living in poverty to start their own businesses. Since then, Lexi has focused on how technology can help small business owners, based on the guiding belief that the success of these businesses positively impacts families, communities, and local and national economies.

Lexi has an MBA from Harvard Business School and graduated Phi Beta Kappa with a bachelor’s degree from the University of Virginia. She lives in the Bay Area with her husband and two magical daughters.