Payroll software should make it easier to pay your team, not harder. But when it comes down to it, many small business owners end up wasting time tracking hours and time off, navigating complicated tax laws, and complying with government rules and regulations.

That’s where Gusto comes in. We help more than 300,000 businesses across the U.S. pay their teams accurately, on time, and without hassle. Our product is designed to declutter the payroll experience—so you can run your business effectively, without running in circles.

And it’s why customers and Gusto users on G2 have named us the best product for SMBs in 2024.

G2 badge - Gusto named #1 product for small businesses

Product reviewers agree that Gusto is the best overall payroll

Gusto lets you run payroll in minutes, with automatic local, state, and federal tax filings. We also integrate other benefits with payroll—like health insurance, 401(k), workers’ comp, time tracking, PTO, and more. All you have to do is review and approve, and we’ll take care of the rest. With Gusto, payroll can really be that simple. Just ask these top sources:

Quote from NerdWallet on Gusto. “Gusto rises to the top of our list of best payroll software because it’s easy to use and competitively priced.”"
Quote from TechRepublic on Gusto. "Gusto is the best overall small-business payroll service, especially for first-time employers who need simple, affordable software with a low learning curve.”

Customers love how easy Gusto makes running their business

With Gusto, your dream team could be your reality. No matter if your employees are across the hall or across the country, we can help you hire, onboard, and pay them—both accurately and compliantly.

All those ever-changing laws and regulations? Gusto tracks them too. We store employee I-9s, W-2s, and contractor 1099s for you—and we can even help you register and pay your team in all 50 states. Hear what some of our customers say about working with Gusto.

Quote from Kahl Orr, Rise Marketing, on Gusto. “Being a first time business owner, hiring employees and running payroll for the first time was this big scary thing. Gusto not only does a great job at running payroll, but also at educating me on how to do it.”
Quote from Dan Shinstrom, Goldbelly, on Gusto. "With Gusto’s easy-to-use platform, Goldbelly has saved more than 400 hours on onboarding since 2014 … With legacy providers, it would take double or even triple that time.”
Quote from Anna Stout, Astute Communications, on Gusto. "Gusto offered great resources to help us have our first employee in another state … it was clear and easy, and Gusto makes sure I have everything in place for compliance.”

Want to try Gusto?

You’re in good company. Get easy-to-use payroll, benefits, and HR tools in one powerful place. It’s free to set up, and you won’t pay a cent until you’re ready to run payroll.

Gusto Editors Gusto Editors, contributing authors on Gusto, provide actionable tips and expert advice on HR and payroll for successful business management.
Back to top