Your clients need more
than an accountant.
They need an advisor.
Your clients need more than an accountant. They need an advisor.
The accounting industry is changing. As a people advisor, you combine your financial expertise with people-focused advising. Gusto has the tools to help you do just that.
Transform your firm.
Become a People Advisor and start putting people first.
A certification centered around people, not software.
Gusto’s People Advisory Certification is essential training for accountants. Gain the confidence to advise clients on payroll, benefits, and HR, and earn an official People Advisor badge.
Smart tools built for modern accountants.
Gusto Pro is your customized accounting dashboard. Real-time alerts and comprehensive client data make it easy to advise your clients when they need it most.
“We understand that taking care of people is the most important thing we can do.”
- KENJI KURAMOTO, People Advisor Certified
People advisory helps me grow my practice. When I first started, it was all about compliance, and just making sure the numbers were crunched and that clients had tax returns and financial statements. But now, I’m able to focus on my clients and help them develop into larger businesses that help our economy — whether it's locally, nationally, or even internationally. As a People Advisor, the impact that I have is making clients feel like they have someone to talk to when it comes to managing and growing their business. To me, people advisory is making sure that people are seen and heard and felt.
We, as firm owners, understand that taking care of people is the most important thing we can do. At times, it feels challenging, but I think that most small businesses get into it because it's incredibly rewarding. It makes an impact in peoples’ families, and it makes an impact in their communities. It’s not just pushing a button in a system to move payroll — it’s thanking someone, it’s showing appreciation and gratitude for the service they bring to the company and clients. It’s giving them an opportunity to better themselves, to better their own families, and to better their communities.
Scott & Patti Scharf
For many entrepreneurs, the thing they value most is having a team — coaching their team members, helping people pay their bills and stay gainfully employed. Our view is: How do we help them do that? How do we help them figure out how to hire better? How do we make sure they’re taking care of their team? How do we make sure that their business continues to grow and they don’t have to lay people off? How do you get them through challenging times? It really comes down to the fact that these businesses have people working in them. And we’re working with entrepreneurs that we’re trying to help out as much as possible.