Partner story

How hiline built a fast-growing HR and payroll offering with Gusto

With Gusto, hiline has been able to cut time spent on payroll tasks by 50 percent. As a result, they’ve migrated 100 percent of their HR and payroll customers over to Gusto.

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Gusto has helped hiline be more efficient and profitable

50% less time spent on payroll tasks

20% of hiline’s revenue comes through its Gusto-powered HR and payroll offering

+80 new customers on this offering

About hiline

Where: Everywhere
Industry: Accounting
Employees: 30+
Customers: 120+

First off, hiline is an accounting company (not a firm, as the founders explain) that has built its business around an insight: Good companies struggling to grow don’t necessarily want traditional accounting services. They want their financial growing pains solved quickly, with less involvement. That’s why in 2019, the founders of the boutique accounting and strategy firm Gardner & Capparelli decided to rebrand as hiline, go virtual, and change their pricing model.

As co-founder Matt Gardner explains it, hiline is “tech obsessed” in an industry where many firms resist change. The hiline team doesn’t want to just provide services once a year during tax season, but rather to remove financial and administrative roadblocks from its customers to clear the path for growth — whatever those blocks are. The hiline team built the HR and payroll portion of their offering on Gusto to do just that.

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