How Gusto helped Dark Horse CPAs drive efficiencies – and double its revenue

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With Gusto, Dark Horse CPAs has been able to:

More than double its year-over-year revenue, from $6 million in 2022 to north of $12 million in 2023

Switch from ADP to save time and drive efficiencies through Gusto's centralized platform

Reduce payroll issues and tax notices by 70 to 80%

Offer more clients health insurance and 401(k) plans

About Dark Horse CPAs

Dark Horse CPAs provides integrated tax, accounting and CFO services to small businesses and individuals across the U.S. The firm was founded to save small businesses (and their owners) from subpar accounting and tax services and subpar client experiences. These small businesses are Dark Horses among their larger and more well-known competition. Being a Dark Horse CPA means advocating for small businesses by bringing to them the tax strategies and accounting insights previously reserved for big business. 

Where: Fully remote, with CPAs across the U.S.
Industry: Accounting
Employees: 100+
Clients on Gusto: 250+
Joined Gusto: July 2021

When Chase Birky, co-founder and CEO of Dark Horse CPAs, started his firm, he wanted to give it a name that truly captured its mission. He and his team landed on “Dark Horse,” as the firm empowers their “dark horse” small business clients to surprise the competition through advisory services historically reserved for those with deep pockets.

The name also reflects Dark Horse’s unique strategy in supporting its accountants – one that’s very different from the traditional firm model. As a flat organization providing on-demand resources, its structure allows CPAs to be front and center with their clients. This enables them to focus on providing strategic guidance through an array of tax, outsourced accounting, fractional CFO and wealth management services. As the firm’s brand story puts it – “we’re the Dark Horse that no one saw coming, and we intend to win the race.”

Today, Dark Horse CPAs offers payroll and benefits to more than 250 clients on the Gusto platform. Having one centralized platform for Dark Horse’s accountants, their clients, and their clients’ employees has been a win-win-win across the board.

Prices start at just $46/month

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