A Small Business Owner's Guide to AI
Exploring AI can feel overwhelming, which is why Gusto has created a dedicated hub of resources designed to help your business thrive.
Here, you’ll find practical guides, on-demand webinars, and real-world success stories that show how small businesses are putting AI to work. Our goal is to give you the tools and confidence to harness AI effectively—so you can spend less time on repetitive /tasks and more time investing in what matters most: your people.
A data-driven guide to start, scale and succeed with AI
Unlock the full potential of AI with our comprehensive guide, designed specifically for small business owners. Based on proprietary Gusto research and various scenarios from small business owners, this guide walks you through proven benefits, real-world applications, and practical strategies to get started today.
Why small businesses are turning to AI
The data is clear: AI isn't just for big corporations. According to our research, small businesses using generative AI are seeing significant gains:
reported a productivity increase of at least 20%.
saw their revenue grow by at least 20%.
reported an increase in innovation, giving them a competitive edge.
Key AI applications
AI is more than a buzzword. It's a suite of tools that can streamline your workflows and supercharge your business. Explore our guides to see how AI can be used in different areas of your business:
- HR and People Management: Automate hiring tasks, from writing job descriptions and screening resumes to ensuring compliance
- Marketing and Content Creation: Generate blog posts, social media captions, and email campaigns while also using AI for market research and SEO optimization.
- Accounting and Finance: Simplify bookkeeping, track expenses, and forecast cash flow with automated tools.
What you need to know
Additional resources
Explore our collection of articles, research, and case studies on AI for small businesses.
