Gusto for Partners — Firm Growth Agents
A smarter way to grow your firm
AI is giving firms more capacity. The question is how to use it to grow.
Gusto Pro Partners now have access to Firm Growth Agents¹, the first set of AI-powered tools built to help you attract better-fit clients and build a more consistent pipeline, without adding more to your plate. Early access available to a limited number of firms.
Spots are limited to one per firm, first come, first served. Submit your details and we'll be in touch with next steps. Terms apply.
What this looks like in practice¹
Growth doesn’t happen in one step. The strongest firms build it across how they show up, who they target, and how they follow through. Built with Gumloop, these agents help you land new clients and grow your practice. See Gumloop’s Terms of Service.
Digital Presence Audit Agent
Turn your website into a stronger first impression
Your website is often your first interaction with a prospective client. This audit highlights where it may be underselling your expertise – and gives you clear, practical ways to improve it.
What you get: Prioritized recommendations to help your site attract and convert the right clients
Prospecting Agent
Find businesses that match your ideal client profile
This workflow helps define what a great client looks like for your firm, then identifies businesses in your market that fit. You get a focused list to guide your outreach, not a generic database.
What you get: A targeted prospect list aligned to your firm’s strengths
Sales Outreach Agent
Your next client pitch, written and ready to review
Draft thoughtful, personalized emails based on your prospects and services. You stay in control—review, edit, and send with confidence, while tracking engagement and follow-ups in one place.
What you get: Structured draft outreach for your team to review, personalize, and send.
Building for the future of accounting
Accounting is evolving quickly, with new tools, higher client expectations, and more pressure to do it all efficiently. The firms pulling ahead aren’t just keeping up, they’re choosing partners that help them move faster and serve clients better.
At Gusto, we’re building for where your firm is going. That means deeper integrations, smarter workflows, and AI-powered tools that help you grow your practice, not just manage it.
Spots are limited to one per firm, first come, first served. Submit your details and we'll be in touch with next steps. Terms apply.
A few things you might be wondering
We're offering this to the first 40 partner firms who submit (one Gumloop license per firm). Share your details and we'll be in touch with next steps after submission. Terms apply.
Setup is designed to be quick — most firms should be ready to run workflows shortly after onboarding. After initial setup, each workflow is designed to save time so your team can stay focused on client work.
No. Gusto is covering the cost of your AI agent access on Gumloop for two full months. There's no commitment or cost on your end.
Your access ends. Continued use requires a paid subscription with Gumloop (not Gusto). No automatic billing.
No technical background required. The agents are pre-built and ready to use. You provide your firm's information and the agents do the heavy lifting — you stay in control to review and approve outputs before they go out. AI agents assist with drafting and analysis. Outputs should be reviewed before use. AI can make mistakes.
Your firm's information provided at sign-up is shared with Gumloop to set up your Gumloop account and activate your free license, in accordance with our Firm Growth Agent Promotion Terms. Your use of the AI agents, and any inputs given to agents and outputs generated, such as prospect contact information generated by the Prospecting and Sales Outreach Agents, is handled in accordance with Gumloop's Terms of Service and Privacy Policy.
We're offering this to the first 40 partner firms who submit (one Gumloop license per firm). Share your details and we'll be in touch with next steps. Terms apply.
By submitting, you agree to have Gusto share this data with Gumloop to set up your Gumloop account and activate your free license. Review Gusto's Privacy Notice and Promotion Terms ,and Gumloop's Privacy Policy for details on how information is handled.