Channel Partner Program
The program for partners that help small businesses thrive.
Gusto is where small businesses run payroll, HR, and benefits. If small businesses are your customers, this program was built for you.
500,000+ small businesses trust Gusto¹
#1 Highest Satisfaction Software (G2 Review 2026)
9 in 10 customers recommend Gusto¹
Who this is for
The best partners are already part of how small businesses run.
Starting out
A business just formed. The first hire is coming.
First hire
The business is hiring. What was informal now has real stakes.
Getting complex
More employees, more locations, more compliance to stay on top of.
Growing the team
Benefits, HR, time tracking. The back office has to grow with the business.
Program at a glance
The program scales with the relationship.
All partners earn revenue share and get the foundational toolkit from day one. The level of support and co-marketing grows from there².
Every partner, from day one
The foundation,
included at every tier.
Revenue share
Recurring revenue share on eligible referred customers.
Dedicated referral landing page
A co-branded landing page built to convert your referrals.
Refer accounting firms, get rewarded
Refer accounting firms in your network and get rewarded for it.
Bronze
Everything in the foundation, plus:
Self-guided enablement & onboarding
Marketing toolkits & assets
Silver
Everything in Bronze, plus:
Designated Partner Manager
Guided enablement & onboarding
Co-marketing activities, by plan
Gold
Everything in Silver, plus:
Dedicated partner Slack channel
Joint GTM plan & QBRs
Featured by Gusto
Executive alignment
Platinum
Everything in Gold, plus:
Marking development funds
Full co-marketing & planning support
Priority featuring & exec alignment
²Benefits shown are available by tier and may vary based on program participation. Revenue share is earned on eligible Gusto products as described in the Channel Partner Program Terms.
What your customers get
A referral your customers can feel good about.
Gusto brings payroll, benefits, HR, onboarding, time tracking, and tools that help with compliance into one platform, with clear pricing and support along the way.
- 1
Automated payroll and tax filing — Gusto calculates payroll taxes and can file many federal, state, and local payroll taxes automatically.
- 2
HR and onboarding — Offer letters, onboarding flows, and employee self-service, all in one place.
- 3
Health insurance and 401(k) — Medical, dental, vision, and retirement benefits administered through Gusto³.
- 4
Time and compliance tools — Time tracking, workers' comp support, and compliance tools to help small businesses stay organized as they grow.
Earn revenue share when your eligible referrals become Gusto customers.
What partners say
"Working with Gusto has been defined by trust. They show up prepared, stay proactive, and are always looking for new opportunities that benefit us both. When payroll comes up—often one of the more complex and important parts of running a business—we feel confident connecting customers with a team that’s dedicated to helping them succeed. It’s made the partnership feel less like a referral and more like a shared team."
Jobber
"Gusto has a world-class product - and our users love the one-click magic of creating an account with Gusto, all through our Brightwheel app.
Gusto has been a strong, thoughtful partner throughout our journey. We especially appreciate the partner programs Gusto provides - their shared commitment to serving more of our customers + more of their needs makes our work together seamless."
Brightwheel
Frequently Asked Questions
The program is for platforms already embedded in how small businesses operate — companies whose customers are SMB-first, whose product is already woven into how those businesses run, and who genuinely want to do right by the businesses they serve and see Gusto as part of how they get there. If that describes your company, apply and the partnerships team will take it from there.
Our partnerships team will review your application and follow up with next steps.
No. Integration and referral are separate. An existing integration doesn't generate revenue share automatically. Talk to your Gusto partner manager contact or apply on this page.
Partners can earn recurring revenue share on eligible referred customers who become Gusto customers.
Tiers are set at enrollment based on projected annual revenue contribution to Gusto and reviewed annually.
No. The program is free at all tiers.
Yes. If your network includes accounting firms or bookkeepers, you can refer those professionals to Gusto Pro alongside referring SMB customers to Gusto, and firm referrals are commercially rewarded.
Ready to partner?
Apply to partner with Gusto. Our partnerships team will review your application and follow up about next steps.
¹Survey of 538 Gusto Customers, September 2024
²Benefits shown are available by tier and may vary based on program participation. Revenue share is earned on eligible Gusto products as described in the Channel Partner Program Terms.
³Investment advisory services for Gusto’s 401(k) (when 3(38) fiduciary services are selected) and SEP IRA/IRA products are offered by Gusto Investment Services, LLC, an affiliated SEC-registered investment adviser. For more information regarding these services, see the ADV 2A Brochure and Form CRS.
Recordkeeping services for Gusto’s 401(k) and SEP IRA/IRA products are offered by its affiliate, Gusto Retirement Services, LLC. 3(16) plan administrative services are also offered by Gusto Retirement Services, LLC and only made available to clients who use the integration services available through Gusto’s payroll service. Gusto Retirement Services, LLC uses a third-party to provide custodial services.