November 2, 2026 | New York City
Come build what's next for your business
A new event to help small businesses build what's next, alongside people who get it.
Gusto Build brings together small business owners at every stage — founders just starting out, solopreneurs doing it alone, and owners growing into their next phase — to learn tactical, hands-on business strategies, get a front-row seat to how modern businesses are using technology to transform what they do, and connect with a network that accelerates their success beyond the room. There's no one way to build a business, and no one stage where you've got it all figured out. Come figure out the next part together.
What to expect
Save your seat.
Space is limited and application-based. Applications are reviewed on a rolling basis so early applications are encouraged to confirm a spot.
Frequently asked questions
A day for people running their own business, at any stage. You'll sit in on practical sessions, talk openly with other owners and operators, and get an early look at what Gusto's building next.
November 2, 2026, at Spring Studios in New York City.
Owners, founders, and co-founders; senior operators leading growth, hiring, or day-to-day execution; and people leaders with meaningful responsibility for team and business decisions. This is for builders navigating real people complexity and for participants ready to contribute to the room, not just attend.
No. Attendance is free for accepted attendees.
There are many conveniently located hotels within walking distance of Spring Studios for your consideration. Here are a few:
Space is limited. The application helps us build a room where attendees get real value from the day and from each other.
Applications are now open and accepted on a rolling basis until we reach capacity. Seats are limited and expected to go quickly, so early applications are encouraged. Applying does not guarantee admission; Gusto reviews and selects attendees at its discretion.
No. This is an in-person gathering. Future gatherings may include additional formats, and the updates list will share those opportunities as they become available.
Yes. Applicants can note accessibility accommodations in the application, or reach out in advance so the team can make arrangements.
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