The Gusto Guide to Local Holiday Shopping

Gusto Editors

Gift-giving season is here — and it’s as great a time as ever to shop from small and medium-sized businesses in your own backyard.

Whether you like to gift items or experiences (some of us have “quality time” as our love language), these gift guides will help you get started with shopping local across eight different cities: Atlanta, Austin, Chicago, Denver, Miami, New York City, Phoenix, and the San Francisco Bay Area.

We hope you’ll consider patronizing these small businesses this holiday season—and beyond.


Wrap up the holidays and explore local businesses for gifts that capture the vibrant spirit of the Peach State. If you’ve got a child on your gift-giving list, consider supporting a business like Beautiful Curly Me.

Why you should support this business: At the age of 11, with help from her mom, Zoe is the CEO of Beautiful Curly Me, a company dedicated to encouraging other little girls to love and be confident in who they are.

Potential gifts: Beautiful Curly Me Bella Doll, 100 Piece STEM Puzzle, Book and Coloring Book Set

Read the complete Atlanta holiday gift guide here.


Keep it weird and wonderful this holiday season in Austin. Explore the food and cocktail scene by going for a spin with Twisted Texas Tour.

Why you should support this business: These bus tours are the perfect way to sit back with a group of your faves and get a taste of the best eats and brews in Austin. 

Potential gifts: Brunch Bus if you want to try specialties like breakfast tacos or chicken & waffles, or Brew Bus if you want to venture through Austin’s best breweries

Read the complete Austin holiday gift guide here.


In the Windy City, let your holiday gifts carry the breeze of local charm. Stores like Haute Diggity Dog will have you cackling in glee and saying, “Take my money” in the same breath.

Why you should support this business: That Chewy Vuiton collection. Need we say more? 

Potential gifts: Checker Chewy Vuiton Bone Toy, Peppermint Muttini, Furcedes Car Bed

Read the complete Chicago holiday gift guide here.


Discover the magic of Denver’s local shops and businesses with our Denver holiday gift guide. One special shop we wanted to spotlight from the Mile-High City: So Damn Gouda.

Why you should support this business: The variety of platters is every cheese connoisseur’s dream. 

Potential gifts: The Holidazzler Signature Seasonal Tray, every cheese under the sun from German Butterkase to 5 Year Gouda

Read the complete Denver holiday gift guide here.


From beachy wear to Latin-inspired chocolates, make your gifts sizzle with a touch of Miami flair. Consider making a stop at Garcia Nevett to pick up some cacao goodness for all your loved ones with a sweet tooth.

Why you should support this business: Hailing from Caracas, Venezuela, this sister duo packs over a decade of fine chocolate experience, with training at establishments like the Chocolate Academy in Chicago and Ecole Chocolat. They’ve successfully blended the tastes of Venezuelan and Latin American cacao and fine chocolate with the flavors of South Florida — try them for yourself! 

Potential gifts: Gourmet Chocolate Box, Monthly Chocolate Tasting Event

Read the complete Miami holiday gift guide here.

New York City

Are you a New Yorker shopping around for holiday presents? Consider shopping local and uncover unique gifts in the city that never sleeps from these local boutiques and businesses. One business we wanted to highlight: Plant Corner.

Why you should support this business: Their rare plants are a great way to get through the New York City winter. 

Potential gifts: Jewel Orchid, Maranta Red, Calathea Lancifolia

Read the complete New York City holiday gift guide here.


Unwrap the spirit of Phoenix by supporting local businesses like Local Nomad.

Why you should support this business: “Slow fashion” is Local Nomad’s middle name, and they’re uniquely focused on curating handcrafted goods from independent makers around the world. 

Potential gifts: Squiggle Mug, Monstera Leaf Ornament, Patina Stacked Light Catcher

Read the complete Phoenix holiday gift guide here.

San Francisco Bay Area

In the Bay Area, let your holiday shopping journey be as iconic as the Golden Gate Bridge. Take a swing at Stagecoach Greens and bring a friend (or many) out to play this season.

Why you should support this business: You can play a round of mini-golf while also exploring the history of San Francisco at each interactive hole. 

Potential gifts: Book a holiday party, or just take a friend out for a spin on the course

Read the complete San Francisco Bay Area holiday gift guide here.

Gusto Editors Gusto Editors, contributing authors on Gusto, provide actionable tips and expert advice on HR and payroll for successful business management.
Back to top