Let your holiday shopping journey be as iconic as the Golden Gate Bridge. Support local businesses that capture the creative essence of the Bay Area.
For the crafter: Jenny Lemons
Why you should support this business: If you’re looking to unleash your inner artist, this is the place for you. Bonus: They love to carry work from local artisans.
For the chef: Oaktown Spice Shop
Why you should support this business: Because everyone’s homemade casserole this holiday season could use a little more seasoning.
For the fashionable homebody: Birdies
Why you should support this business: For Birdies, stylish and comfortable don’t have to be mutually exclusive. Their pairs of shoes were built to be glam and cozy at the same time — and are perfectly usable as outdoor shoes, too.
For the competitive friend: Stagecoach Greens
Why you should support this business: You can play a round of mini-golf while also exploring the history of San Francisco at each interactive hole.
For the fried chicken fan: Minnie Bell’s Soul Movement
Why you should support this business: Inspired by her great aunt Minnie and her grandmother Bell, Fernay McPherson decided to become a cook. Now she runs a business with a deliciously Southern menu with rosemary fried chicken, braised greens, cornbread, and more.
Potential gifts: A gift card from $10 to $2,000
For the intentional consumer: Palm and Perkins
Why you should support this business: “Nurturing a slow, more thoughtful lifestyle” is how Palm + Perkins describes their philosophy — and sure enough, they live it, as evidenced by their focus on high-quality and sustainable goods.
For the wine-lover: Decant SF
Why you should support this business: This woman-owned and queer-owned business is dedicated to making the wine community more accessible to all. Plus, they even have alcohol-free spirit options for the sober friend.
For the bookworm: Fabulosa Books
Why you should support this business: You can find all types of genres at this small bookstore, from cookbooks to sci-fi, but Fabulosa Books’ true specialty is LGBTQ+ books.
For the bold and elegant friend: Fiat Lux
Why you should support this business: This jewelry shop in the Mission and Pacific Heights district mixes high-end with bold.
For the DIY-er: Yellow Owl Workshop
Why you should support this business: Take an eco-loving philosophy and add bright colors, and you’ve got Yellow Owl Workshop, which carries an array of quirky and uniquely crafted items, from socks and earrings to DIY kits.