Gusto joins Fast Company’s list of Most Innovative Companies in 2024

Gusto Editors

Today, we’re excited to share that Fast Company has named Gusto to its list of Most Innovative Companies in Human Resources. 

Every year, Fast Company receives thousands of submissions from companies driving innovation and progress around the world, but only a select few are chosen for their annual list. We’re truly honored to be among the best. 

Supporting small businesses like yours

So, how did we make the list? By focusing on the needs of business owners and entrepreneurs across the U.S. Approximately 99.9% of the 33 million organizations in America are small businesses – but many of our existing systems, regulations, and compliance requirements weren’t designed with them in mind. 

The bottom line? It’s challenging and complicated to run a business while taking care of your employees. That’s where Gusto comes in. We’ve been on a mission to simplify payroll, benefits, and HR for entrepreneurs across the country. Here’s just a few examples of what we’ve been working on to help more entrepreneurs succeed. 

Making international hiring easy

Hiring remotely – and even internationally – has never been easier. In 2023, we launched Gusto Global, powered by Remote. It streamlines the hiring, onboarding, payment, and management of international and U.S. workers in a single platform. 

Gusto Global also helps your business stay compliant. Each country has its own unique tax and labor laws, and mishandling them can result in financial penalties of tens to hundreds of thousands of dollars. Through Gusto Global, you can tap into the skills and expertise of international talent, while having full peace of mind around compliance.

Helping entrepreneurs access tax credits

Research and development (R&D) tax credits reward businesses of all sizes for investing in innovation. And that isn’t reserved for businesses in tech or science. For companies that invest in innovation, there’s something for everyone—about $50 billion in tax credits, to be exact.

Large organizations equipped with finance and legal departments have had a tremendous advantage when it comes to capitalizing on these tax credits. But small businesses have struggled to take advantage of them, given how long it takes to put together the right documentation.

Gusto is changing the narrative. We use both AI and human experts to help small businesses like yours access these tax credits. Our proprietary software leverages machine learning to save small businesses hours of manual reporting, putting them on a level playing field with the larger competition. And our human tax experts help entrepreneurs craft meticulous documentation, so you know you’re ready if you get questions from the IRS.

Our tax credit software doesn’t just save you time. It also works. We’ve already procured an average of $50,000 in tax credits for thousands of businesses just like yours – in total uncovering $150 million in tax credits. One customer received $380,000 in tax credits with less than four hours of hands-on work. We can’t wait to see how we can help your business too.

Powering more businesses’ payroll through our partners

You don’t need us to tell you payroll is complicated. There are tens of thousands of tax agencies in the U.S. Over the past decade, we’ve built the expertise and relationships needed to help businesses maintain compliance. 

Whether they need to be compliant with the requirements of a large federal agency or a small school district, our customers know we have their backs. Today, we directly serve more than 300,000 businesses across the U.S. with fast, accurate payroll designed to be easy to run, transparently priced, and fully compliant. 

We also help dozens of partners bring these payroll capabilities to their own customers through Gusto Embedded – collectively serving another 700,000 small businesses. These partners trust us to support their customers with payroll and compliance they can rely on. 

In 2023, we announced Chase Payment Solutions chose Gusto Embedded to offer payroll to its customers. Offering payroll services to Chase’s business payments customers advances our mission to empower even more small businesses to run payroll fast and accurately.

Chase Payments Solutions customers can manage payments, banking, and payroll, all with their Chase sign-in credentials. Having all these tasks in one place makes running a business that much easier.

When our customers win, we win

We’re incredibly honored to be featured as one of Fast Company’s Most Innovative Companies. To us, our ranking is proof of how important it is to serve the needs of our customers – the entrepreneurs and small businesses that help power the economy. Their success is our success. The more they innovate, the more we innovate, and the more we can all push the world forward.

Gusto Editors Gusto Editors, contributing authors on Gusto, provide actionable tips and expert advice on HR and payroll for successful business management.
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