An Ecosystem Of Small Business Tools For Entrepreneurs

Jaleh Rezaei

Gusto always roots for the underdogs. We love serving small business owners because they’re creative, hard-working and inspiring. It takes guts to launch a business. It also requires lots of other things: ideas, energy, time, money, know-how, perseverance, the list goes on and on.

Today we’re excited to announce an initiative with a dozen leaders in small business technology that will make it dramatically easier for small businesses to compete with large, established companies. Last October we introduced the Gusto API to turn payroll into a platform that can seamlessly connect with critical back office functions like finance, HR and more. Since then, we’ve worked with leaders like Intuit’s QuickBooks, Xero, FreshBooks, TSheets and more to sync payroll with accounting, time tracking and scheduling software.

The new integrations we announced today will allow small business owners to enter information like benefits, hours worked, expenses and paid time off in one application, and their employee records can automatically sync across multiple cloud-based tools. For a full list of partners, check out:

We work with thousands of entrepreneurs, and it’s really exciting to see unprecedented interest in entrepreneurship and more people looking to start businesses they’re passionate about. It can be scary just thinking about how to manage it all, though, which is why large, established corporations continue to dominate.

We hope building a set of business tools that work well with each other will jump start “Generation Entrepreneur,” a new wave of small business owners who are street smart, tech-savvy, and ready to take on the world.

Here’s an example of a business owner who used technology to streamline his business and focus on what matters: Leo Sanders is the founder and owner of Toughpups, a pet care company in upstate New York. An interior designer turned show dog groomer turned business owner, Leo told us about some of the challenges he faced:

“When I started Toughpups ten years ago with only $364 in my pocket, it was quite the struggle to manage the day-to-day operations and finances of my business. We checked out a few systems that could help us, but they were way too expensive and complicated. Times have changed. Today I can easily access powerful tools that work well together, without requiring hours of configuration or staff training. These tools put me on the same footing as a PETCO for a fraction of the cost, allowing me to take better care of our furry friends.”

Jaleh Rezaei Jaleh Rezaei, a contributing author on Gusto, provides actionable tips and expert advice on HR and payroll for successful business management.
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