Meet the new Gusto

Today’s a big day. And I’m so excited for people to log into Gusto to see for themselves.

We just launched a refreshed look and feel as a part of our brand refresh. We’re the same Gusto, of course, but we’ve redesigned everything to be clearer, more usable, more accessible, and even more delightful.

Helping small businesses thrive

Growing up, my parents owned a small clothing store. So did my uncle, aunt, and grandparents. I keenly remember seeing them switching instantly from being a salesperson, to a janitor, to a CEO, a secretary and an HR person — sometimes all within one hour! It was exhilarating, but exhausting at times, and there weren’t enough tools out there to help. 

Many of us at Gusto come from these small business environments and we believe that technology can play a much bigger role in helping small businesses and their teams thrive. We also believe that people are the most important part of any business. That’s why we built Gusto: to give businesses everything they need to start and grow their teams, and make their lives (and their employees’ lives) a little easier and better.

Since we launched in 2012 we’ve been improving Gusto in order to do more and more for our customers, every day. 

We launched payroll in 2012, employee self-onboarding in 2013, health insurance benefits in 2015, 401(k) in 2016, time-off requests in 2017 and time tracking in 2018, and there’s much more to come. Being a Gusto customer means that your tools just keep getting better every day. I think that’s one of the coolest things about the power of modern online software.

Doubling down on what makes us unique

We’re proud to serve more than 100,000 businesses nationwide. We talk with them daily, and every interaction teaches us something new and often helps us uncover opportunities to make Gusto easier to use, more accessible and more intuitive. This updated design is our biggest step yet towards making these improvements. It also enabled us to find new ways to put a smile on peoples’ faces and emphasize the things that already make Gusto so easy and delightful to use.

So what are the improvements you can expect? Here’s a sneak peek.

1. Everything’s clearer and more intuitive

We know our customers are busy, so it’s important that each page and element is easy to navigate and use, even when you’re in a rush. That’s why we improved visual hierarchy across all corners of the app. You’ll see bold, clear headlines that tell you what to expect, buttons that are easy to find, and standardization across how we present and ask for information.

Gusto dashboard - brand refresh
Our new dashboard for employers
Run payroll screen - Gusto brand refresh
Our newly designed payroll product

2. We prioritized inclusive experience

With 100,000 small business customers, we need to make sure our product works for everyone. We prioritized accessibility, and made sure the new design meets Web Content Accessibility Guidelines with improved contrast ratio and legibility. We also refreshed our photography and illustration, to better represent and celebrate the diversity of our customers and put people at the center.

Time tracking tool - Gusto brand refresh
Our new, easy-to-navigate time tracking tool
Welcome letter for employees - Gusto brand refresh
Our redesigned welcome letter for employees

3. You’ll find lots of surprises (the good kind)

We’ve always been known (and loved) for our warm personality. There aren’t too many places on the internet where you’ll see a pig trot across your loading screen. One of the things we put at the top of our priority list was to keep that whimsy that makes Gusto unique.

Payday email - Gusto brand refresh
Our beloved payday email with a fresh look
A new loading animation, still packed with personality

Here’s to you

We’re here to help businesses build and grow their teams and there’s so much more to do. Just like our customers, we’ve been working hard to make our product and service better and we promise to keep at it. I believe this design refresh makes Gusto even more useful while setting the stage for exciting upcoming features you’re going to love.

I’d love to hear from you. If you have any questions or feedback, contact our support team or tweet at me at @tomerlondon.

Thanks for reading. 

Thanks for using Gusto. 

Thanks for helping us create a world where work empowers a better life.

Tomer London Tomer is the co-founder and Chief Product Officer of Gusto. He is responsible for the development and execution of the product vision — reimagining how modern payroll, benefits, and compliance should operate.
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