Company News

A New and Improved Gusto, Designed for You

Tomer London Co-Founder & CPO, Gusto 

Meet the new Gusto

Today’s a big day. And I’m so excited for people to log into Gusto to see for themselves.

We just launched a refreshed look and feel as a part of our brand refresh. We’re the same Gusto, of course, but we’ve redesigned everything to be clearer, more usable, more accessible, and even more delightful.

Helping small businesses thrive

Growing up, my parents owned a small clothing store. So did my uncle, aunt, and grandparents. I keenly remember seeing them switching instantly from being a salesperson, to a janitor, to a CEO, a secretary and an HR person — sometimes all within one hour! It was exhilarating, but exhausting at times, and there weren’t enough tools out there to help. 

Many of us at Gusto come from these small business environments and we believe that technology can play a much bigger role in helping small businesses and their teams thrive. We also believe that people are the most important part of any business. That’s why we built Gusto: to give businesses everything they need to start and grow their teams, and make their lives (and their employees’ lives) a little easier and better.

Since we launched in 2012 we’ve been improving Gusto in order to do more and more for our customers, every day. 

We launched payroll in 2012, employee self-onboarding in 2013, health insurance benefits in 2015, 401(k) in 2016, time-off requests in 2017 and time tracking in 2018, and there’s much more to come. Being a Gusto customer means that your tools just keep getting better every day. I think that’s one of the coolest things about the power of modern online software.

Doubling down on what makes us unique

We’re proud to serve more than 100,000 businesses nationwide. We talk with them daily, and every interaction teaches us something new and often helps us uncover opportunities to make Gusto easier to use, more accessible and more intuitive. This updated design is our biggest step yet towards making these improvements. It also enabled us to find new ways to put a smile on peoples’ faces and emphasize the things that already make Gusto so easy and delightful to use.

So what are the improvements you can expect? Here’s a sneak peek.

1. Everything’s clearer and more intuitive

We know our customers are busy, so it’s important that each page and element is easy to navigate and use, even when you’re in a rush. That’s why we improved visual hierarchy across all corners of the app. You’ll see bold, clear headlines that tell you what to expect, buttons that are easy to find, and standardization across how we present and ask for information.

Gusto dashboard - brand refresh
Our new dashboard for employers
Run payroll screen - Gusto brand refresh
Our newly designed payroll product

2. We prioritized inclusive experience

With 100,000 small business customers, we need to make sure our product works for everyone. We prioritized accessibility, and made sure the new design meets Web Content Accessibility Guidelines with improved contrast ratio and legibility. We also refreshed our photography and illustration, to better represent and celebrate the diversity of our customers and put people at the center.

Time tracking tool - Gusto brand refresh
Our new, easy-to-navigate time tracking tool
Welcome letter for employees - Gusto brand refresh
Our redesigned welcome letter for employees

3. You’ll find lots of surprises (the good kind)

We’ve always been known (and loved) for our warm personality. There aren’t too many places on the internet where you’ll see a pig trot across your loading screen. One of the things we put at the top of our priority list was to keep that whimsy that makes Gusto unique.

Payday email - Gusto brand refresh
Our beloved payday email with a fresh look
A new loading animation, still packed with personality

Here’s to you

We’re here to help businesses build and grow their teams and there’s so much more to do. Just like our customers, we’ve been working hard to make our product and service better and we promise to keep at it. I believe this design refresh makes Gusto even more useful while setting the stage for exciting upcoming features you’re going to love.

I’d love to hear from you. If you have any questions or feedback, contact our support team or tweet at me at @tomerlondon.

Thanks for reading. 

Thanks for using Gusto. 

Thanks for helping us create a world where work empowers a better life.

Tomer London
Tomer London Tomer is the co-founder and Chief Product Officer of Gusto. He is responsible for the development and execution of the product vision — reimagining how modern payroll, benefits, and compliance should operate.


  • Cecily Livingston

    The old pig with the umbrella was much cuter; please bring that back if possible. This new pig design is comparable to 2005 Word Clipart. Everything else looks great & thank you for the amazing service.

  • Carole Faxon

    I would love to see page numbers on the reports.

  • Mari

    It would be great to be able to load an employee notice into a holding area that allows a date specific launch time, before launching to the employees. Right now a document launches as soon as it is loaded….

  • Brittany

    I have asked for this before but will beg for it again and again until this can be added, but if there is ANY way that Employee Names and Addresses could autofill into the address window area of printed paychecks it would save me so much time every week. This is a feature that all other payroll softwares have that you need and really need. Hoping I am heard this time.

    • Gusto Editors

      Hi Brittany! We hear you, and we wanted to let you know that we’ll be rolling out this feature in roughly 3 weeks. When we do, we’d love to hear any comments or feedback!

  • David Neuman

    Cannot get the “Learn More …” mask to go away so I can view my account page which is in the grey background. Please fix.

  • Merri Diacogiannis

    Everyone likes to put new clothes on, so enjoy the new branding. Glad to see it’s mostly the same with just a few tweaks. Realizing that branding is necessary but would love to see more focus on refining features that have already been rolled out. Had to explain to another employee today that “No, we really don’t have a benefit called Sick Time. Yes, I understand it’s written as Sick Time on your paystub but it’s really Bereavement Time and we are waiting for Gusto to make a functional corelation between the setup portion where I named it Bereavement Time and the paystub where it is showing as Sick Time to the employee.” Those are the things that I’m going to be impressed with, making better what you already have, not rolling out new stuff or new colors on web pages or even new fonts. The guts are important. And fixing the guts saves me, the client, time and frustration. The pig is great but I’d rather have a really smooth working feature. I’ve been a huge Gusto fan from the beginning and I still am but I’ve stop recommending it in the last year and that’s the sad truth. Not just over the Sick Time thing, it seems a pattern to roll out a new feature and move on to some other new feature without updating the old one. (My two cents because you gave me the opportunity.)

    • Keith

      Hi, Merri! Thanks so much for being a Gusto customer and for your candid feedback. My name is Keith Barrett, and I’m part of the product team that works on paid time off (PTO).

      Earlier this year, we made major improvements to our PTO functionality after we received feedback from customers. In response, we built the Time Off Tracker, admin time off requests, and more robust PTO reporting to address the needs we were hearing about.

      While we continue to try and improve, there is definitely more for us to do. Please keep the feedback coming, I promise we’re listening.

  • Heidi

    Miss the pig sporting an umbrella! Made me smile everyday. The piggybank nod is cute, but not as much fun.

  • Antonio Gray

    I recently switched from ADP to Gusto and for a small business owner I could not be happier with the ease and simplicity of Gusto. The human factors qualities and cost far outweigh ADP however I do have a huge issue with the lack of one particular product/option. Regarding the timekeeping there is no option for the employee to simply enter the amount of hours worked in a particular day. The clock in and clock out is not the “mindset” of our profession. We are a Professional IT Staffing Augmentation organization and as such working in a professional environment our consultants do not “Clock in” and “Clock out” for lunch and then “Clock in” and Clock out” for the end of day. Yes, we can always “trick” the timekeeping option to put in a false clock in and clock out that will in turn match the actual amount of hours worked even if it does not matches the actual timeframe worked or not. Our preference is not to do so and to have the option to just input a singular amount of hours worked for the day. This would also coincide with all of the VMS we work with and also the other timesheets/timecards of our clients. No one uses or approves any timecards/timesheets with clock in and out time. All are flat hours of worked per day. From an IT perspective the change to your current time keeping system should only take an hour due to the lesser amount of calculations. Your QA process may take a few days because I don’t know how the change will integrate or impact your downstream process however a beta process could easily be available within a week or so (especially if your system was developed in an agile process). I hope someone takes my suggestion seriously and offers the flat hourly input option for employees in conjunction with your solo option of clocking and and clocking out.

    • Abby Grills

      Hi, Antonio! I’m Abby Grills, and I’m part of the product team at Gusto that works on time tracking. Thanks so much for your feedback. When we launched time tracking last October, we started with clocking in and out and manual hour entry because most states require detailed record-keeping of hours. This allows us to serve the majority of our customers with a compliant solution. However, there’s much more to come, and we’ve been continuously improving time tracking since launch! We’re listening closely to customers like you so we can figure out what to build next and how to best serve you. Please continue to share feedback through the “Leave Feedback” link in time tracking. I personally read every comment.

  • Todd Addleson

    Want to go on record that, while we are HUGE Gusto fans and expect the “refresh” to be a positive step forward overall, we miss the old pig loading animation. The umbrella just had more personality than the coin.

    • Debbie Henry

      Agreed! My team and I miss the umbrella-toting piggy too!!!! Boo! 🙁 Still love Gusto, but, as ridiculous as it may sound, I’m super sad about this change to our piggy animation.

  • Nancy Tucker

    Can you please put back the I love (Client Name) in the upper right so you can tell at a glance which company you are working on? I am working on many clients and can’t always remember which one it is and I used to be able to look up at the top right of the screen to see which company I was working in. Or at the very least show the client name somewhere on each screen.

    • Gusto Editors

      Hi Nancy, we’ve shipped out a fix for this! If you still continue to see the issue, please don’t hesitate to reach out to us at [email protected].


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