Gusto for Partners

Partner Community | Bulletin Board

Will Lopez Head of Accountant Community, Gusto 
gusto partner program

As an accounting professional, there’s so much to be apart of at Gusto! The Partner Community Bulletin Board is designed to showcase ongoing and upcoming happenings at Gusto, in one place. From educational webinars and product updates to weekly newsletters and live news on LinkedIn. Together, we will continue our shared mission to create a world where work (and small business ownership) empowers a better life – for everyone, everywhere. Take a glance below and see how you can get plugged in!

Sign up for the weekly accounting email you’ll actually read.

New to Gusto? Expand your accounting practice and offer your clients so much more with an integrated payroll and benefits platform: https://gusto.com/partners/accountants

Ongoing

  • On the Margins. The weekly newsletter for accountants who work outside the lines. Sign up for the weekly email you’ll actually read; one full of commentary and insights on the world of accounting. Subscribe here to join!
  • Gusto’s Accountant Facebook Group. We’ve recently launched a Facebook group for the accounting community at Gusto. Join to connect, learn new things together, and share collaboratively with fellow accounting professionals. We’d love to have you! Join the group here!
  • CPE for CPAs. Gusto hosts a variety of educational live webinars through CPA Academy where you can earn CPE credit. For a list of upcoming CPE webinars, visit our CPA Academy page for more details.

March | 2020

  • March 3, 2020 Live Stream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!
  • March 10, 2020 Webinar | CPE on CPA Academy: Fraud | Even Stupid People Can Do It, and Even Smart People Can’t Do It. In this engaging, conversational and unconventional presentation, Greg and Caleb will give a broad overview of the impact of occupational fraud on the economy and the accounting profession. They will explore characteristics of the typical fraudster, red flag behaviors associated with fraud, and internal controls that most effectively battle against fraud. Case studies are examined to analyze how real-world victims of fraud could have either prevented fraud or detected it earlier. RSVP here to join us!
  • March 11, 2020 Gusto Education | Welcome to Gusto: This ‘Welcome to Gusto’ session (including live Q&A) introduces you to our People Platform. Get ready to explore how offering full-service payroll, benefits, and HR to your clients can grow your firm. We’ll discuss how you can leverage your financial expertise to unlock efficiencies and deliver powerful advice. RSVP here to join us!
  • March 11, 2020 Session at SaaStr 2020 w/ Lexi Reese, COO at Gusto | San Francisco Bay: Operator Collective Throw-Down: The #1 Secret to Building a High-Performance Organization (Women’s Networking Lunch). Scaling a business is no joke. How do you keep your business thriving as you go from one employee to 100, and then 1,000? Join us as four killer operators who’ve scaled companies from 3 employees to public ventures debate the #1 secret to building and scaling a high-performance org. JJ Ramberg — best-selling author and former host of MSNBC’s Your Business — will moderate this free-form debate. Which operator and secret will emerge victorious? The audience gets to decide. Join us for lunch.
  • March 12, 2020 Session at SaaStr 2020 w/ Eddie Kim, CTO and Co-Founder at Gusto | San Francisco Bay: A CTO in Growth Mode: Five Lessons Learned for Surviving Hypergrowth at Scale with Gusto. Hypergrowth happens on the backs of technical staff. So, how does a CTO manage explosive growth without imploding? Gusto CTO and cofounder, Eddie Kim offers up five “lived it” lessons in surviving hypergrowth at scale. Since its founding in 2011, Gusto has grown at warp speed with 1,200+ employees, three headquarters (SF, NY, Denver), and more than 100,000 customers nationwide – yet its internal culture, mission, and values have only strengthened along the way. For more information, click here.
  • March 17, 2020 Webinar | CPE on CPA Academy: People Planning: Advising your Clients with People-Focused Advisory Services. Everyone is talking about how CPA firms need to move from compliance to advisory services, but what does that mean? Here’s one approach: Put a face to the financials for your clients with People Planning. After all, a strong and supported workforce is the most important factor in the success of your clients’ businesses. Join Blake Oliver, CPA, Director of Marketing at Jirav, and one of Accounting Today’s “Top 100 Most Influential in the Accounting Profession,” and Will Lopez, Head of Accountant Community at Gusto, for a webinar in which they’ll lay out the concept of “People Planning” and how adding it to your practice can help you grow your client relationships and monthly recurring revenue. RSVP here to join us!
  • March 17, 2020 Live Stream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!
  • March 18, 2020 Webinar | CPE on CPA Academy: Practical Guide to Lead Generation for Accountants. Leads are the lifeblood of any growing firm. In this webinar, Matt will reveal the most effective ways to get more leads. The content is based on his experience of working with hundreds of accounting firms in the US and worldwide and designed to fit with the skillset and time constraints of accounting professionals. RSVP here to join us!
  • March 23, 2020 Webinar | CPE on CPA Academy: How to Hire and Manage U.S. Remote Based Accountants. The solution to finding qualified talent is opening up your job search to U.S. based remote staff who work from anywhere.   But not everyone is ready to hire a remote team.  Get the gameplan to make your first remote hire and to integrate remote hires into your existing team. RSVP here to join us!
  • March 24, 2020 Webinar | CPE on CPA Academy: Change Management & Risk Taking: The Two Secret Superpowers of Every Accountant. Every year accountants successfully navigate a mountain of regulatory change, and most of us don’t even realize how amazing we are at change management. Managing change is our superpower … as long as that change is crammed down our throat. Self-imposed change is just intentional risk-taking. Once we recognize that our superpower works just as well with intentional risk-taking, we can leverage our superpower to identify our passions, craft our culture and unlock profit. RSVP here to join us!
  • March 25, 2020 Webinar | CPE on CPA Academy: Becoming A Conscious Advisor: The Emotional Impact of Money. Consciousness is more than an esoteric buzzword. It is the ability to see your own self and your clients in a deeper, more meaningful way. This program offers you key insights and practical tools to better understanding the emotions that come along in conversations about money. This course will enhance your awareness of these underlying dynamics and empower you to become the ultimate trusted business advisor. RSVP here to join us!
  • March 31, 2020 Live Stream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!

April | 2020

  • April 8, 2020 Gusto Education | Welcome to Gusto: This ‘Welcome to Gusto’ session (including live Q&A) introduces you to our People Platform. Get ready to explore how offering full-service payroll, benefits, and HR to your clients can grow your firm. We’ll discuss how you can leverage your financial expertise to unlock efficiencies and deliver powerful advice. RSVP here to join us!
  • April 14, 2020 Live Stream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!
  • April 28, 2020 Live Stream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!

May | 2020

  • May 4-6, 2020 Accounting Salon Conference| Int’l Hotel Hotel, New Orleans: Elefant has always had a bit of a French accent. In the spirit of a European salon of the 1700s, we host a semi-annual gathering of the most enlightened minds of our time. Each calendar year, eighteen accounting leaders are invited to join the newest cohort. Each of them has something in common – a commitment to innovation in accounting and a spirit of generosity. The framework is simple: invite-only by nomination, all are equals, no agenda other than to exchange ideas. Great food, strong drinks and most certainly, unparalleled conversation. Join AS in NOLA, click here.
  • May 11, 2020 Live Stream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!
  • May 12, 2020 Webinar | Quarterly Partner Update: Will Lopez will discuss our latest product updates, new app partnerships, fresh accountant resources, sneak peeks, and more. In addition to the updates, you’ll get recommendations from Will to consider as to how accountants can implement these updates within their accounting practice. RSVP here to join us!
  • May 26, 2020 Live Stream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!

June | 2020

  • June 9, 2020 Live Stream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!
  • June 23, 2020 Live Stream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!

July | 2020

  • July 7, 2020 Live Stream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!
  • July 14-16, 2020 LatinoTaxFest Conference| MGM Grand Hotel, Las Vegas: The only tax convention that offers classes in English and Spanish. Earn up to 22 hours of continuing education credit, complete all your CTEC CE and AFSP in person, live Mariachi concert, Pool party with live music. Join us in Vegas, click here.
  • July 21, 2020 Live Stream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!

Learn about how you can partner with Gusto: https://gusto.com/partners/accountants

About Gusto: Gusto serves over 100,000 small businesses nationwide, providing intuitive and simple payroll, benefits, and HR solutions through our people platform. We believe great businesses treat their employees like people, not ID numbers—and we’re building a world to empower organizations to do just that.

Updated: March 2, 2020

Will Lopez
Will Lopez Will Lopez is the head of Gusto’s accountant community. He has dedicated his career to supporting accountants and small businesses. Before Gusto, Will founded AdvisorFi, a modern accounting firm, which used technology to help automate business processes and provide financial coaching for small businesses.

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