Gusto for Partners

Partner Community | Bulletin Board

Will Lopez Head of Accountant Community, Gusto 
gusto partner program

As an accounting professional, there’s so much to be apart of at Gusto! The Partner Community Bulletin Board is designed to showcase ongoing and upcoming happenings at Gusto, in one place. From educational webinars and product updates to weekly newsletters and live news on LinkedIn. Together, we will continue our shared mission to create a world where work (and small business ownership) empowers a better life – for everyone, everywhere. Take a glance below and see how you can get plugged in!

Sign up for the weekly accounting email you’ll actually read.

New to Gusto? Expand your accounting practice and offer your clients so much more with an integrated payroll and benefits platform: https://gusto.com/partners/accountants

Ongoing

  • On the Margins. The weekly newsletter for accountants who work outside the lines. Sign up for the weekly email you’ll actually read; one full of commentary and insights on the world of accounting. Subscribe here to join!
  • Gusto’s Accountant Facebook Group. We’ve recently launched a Facebook group for the accounting community at Gusto. Join to connect, learn new things together, and share collaboratively with fellow accounting professionals. We’d love to have you! Join the group here!
  • CPE for CPAs. Gusto hosts a variety of educational live webinars through CPA Academy where you can earn CPE credit. For a list of upcoming CPE webinars, visit our CPA Academy page for more details.

January | 2020

  • January 7, 2020 Live Stream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!
  • January 8, 2020 Webinar | Welcome to Gusto: This ‘Welcome to Gusto’ session (including live Q&A) introduces you to our People Platform. Get ready to explore how offering full-service payroll, benefits, and HR to your clients can grow your firm. We’ll discuss how you can leverage your financial expertise to unlock efficiencies and deliver powerful advice. RSVP here to join us!
  • January 8, 2020 Webinar | CPE on CPA Academy: Top 10 Office 365 Features You Should Be Using But Are Not. The latest version of Office 365 has a wealth of features to help CPAs be more productive than ever and collaborate in ways you never thought possible.  In this session we’ll cover some hidden gems that will transform your work day with increased engagement and productivity throughout your firm.   We will cover the top Office 365 features including Outlook, Word, Excel, and more including Office Online Apps.  You’ll be able to leverage more of what Office 365 is capable of and be more productive and collaborate with ease. RSVP here to join us!
  • January 13, 2020 Webinar | CPE on CPA Academy: How to Get Your Time Management to Thrive This Busy Season. In the hustle and bustle of today’s business world, we all feel as though we don’t have enough time. However, we each get the same 24 hours to spend each day. Whether we feel like our energy bank is full or depleted depends on how we invested those 24 hours. Working with the idea that time is a currency, you’ll be able to identify opportunities where you can increase your ROI and techniques to improve how you are spending your time. RSVP here to join us!
  • January 14, 2020 Webinar | CPE on CPA Academy: 5 Marketing Campaigns You Can Run This Week. A practical session to kickstart your marketing for 2020. Matt will show you five easy to implement ways to promote your firm. After the session, you’ll be able to download marketing resources like email templates to help you get started right away. RSVP here to join us!
  • January 15, 2020 Webinar | CPE on CPA Academy: Don’t Screw Up your Pricing This Busy Season: An Introduction to Value Pricing. You hate write-downs and write-offs. You hate eating time. Your customers hate surprise invoices. The only up-side to billing by the hour is it’s simple (not necessarily easy), it feels safe (it’s not), and it’s familiar. The alternative is value pricing. This introduction will give you a great understanding of what value pricing is, it will give you clear steps to begin implementing value pricing, and it will give you resources to continue your journey toward running a firm without timesheets. RSVP here to join us!
  • January 21, 2020 Live Stream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!
  • January 22, 2020 Webinar | Welcome to Gusto: This ‘Welcome to Gusto’ session (including live Q&A) introduces you to our People Platform. Get ready to explore how offering full-service payroll, benefits, and HR to your clients can grow your firm. We’ll discuss how you can leverage your financial expertise to unlock efficiencies and deliver powerful advice. RSVP here to join us!

February | 2020

  • February 4, 2020 Live Stream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!
  • February 11, 2020 Webinar | Quarterly Partner Update: Will Lopez will discuss our latest product updates, new app partnerships, fresh accountant resources, sneak peeks, and more. In addition to the updates, you’ll get recommendations from Will to consider as to how accountants can implement these updates within their accounting practice. RSVP here to join us!
  • February 18, 2020 Live Stream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!

March | 2020

  • March 3, 2020 Live Stream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!
  • March 17, 2020 Live Stream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!
  • March 31, 2020 Live Stream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!

April | 2020

  • April 14, 2020 Live Stream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!
  • April 28, 2020 Live Stream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!

May | 2020

  • May 11, 2020 Live Stream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!
  • May 12, 2020 Webinar | Quarterly Partner Update: Will Lopez will discuss our latest product updates, new app partnerships, fresh accountant resources, sneak peeks, and more. In addition to the updates, you’ll get recommendations from Will to consider as to how accountants can implement these updates within their accounting practice. RSVP here to join us!
  • May 26, 2020 Live Stream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!

Learn about how you can partner with Gusto: https://gusto.com/partners/accountants

About Gusto: Gusto serves over 100,000 small businesses nationwide, providing intuitive and simple payroll, benefits, and HR solutions through our people platform. We believe great businesses treat their employees like people, not ID numbers—and we’re building a world to empower organizations to do just that.

Updated: January 7, 2020

Will Lopez
Will Lopez Will Lopez is the head of Gusto’s accountant community. He has dedicated his career to supporting accountants and small businesses. Before Gusto, Will founded AdvisorFi, a modern accounting firm, which used technology to help automate business processes and provide financial coaching for small businesses.

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