Grow Your Firm

Gear Up for Gusto NEXT 2021: The Economy of Now

Will Lopez Head of Accountant Community, Gusto 
gusto next 2021

What needs triage? What’s the next most important thing? What do I need to focus on today? 

If you’re like most accountants, this has been your headspace for the past 18-odd months. Accountants have been living in the “now” and taking things day-by-day because of the pandemic. In order to guide clients through such highly fluid times, they’ve had to be constantly on their guard, giving advice that has an immediate impact—which is often the difference between a business staying open or having to close. It’s crucial work, but it doesn’t allow for much long-term thinking. 

Right now, we’re at a crossroads. We can’t keep bringing businesses back from the brink—we need to look into the future to help them thrive for the long term. 

That’s where Gusto NEXT comes in—an annual conference for accounting professionals. With this year’s theme, “The Economy of Now,” we’re preparing you to manage the challenges of the present while strategically planning for the future. Featuring speakers like Comedian and CPA Greg Kyte, Executive Leadership Coach Amber Setter and Diversity & Inclusion Consultant Jina Etienne—and a keynote presentation from Gusto CEO Josh Reeves—it’s guaranteed to be an event you don’t want to miss! 

Best of all, the conference is all virtual and totally free—so you can join us from anywhere. Still need to convince your boss to let you take time to attend? Here’s how you can expect to benefit. (Feel free to send them this article).

Get your free virtual pass for Gusto NEXT 2021: The Economy of Now

Learn the secrets to exceptional client services 

Your clients need you now more than ever. At this year’s Gusto NEXT, you’ll learn how to transform payroll from a commoditized offering into the foundation for People Advisory services like HR, benefits, and workforce planning. You’ll leave feeling confident in your abilities to help your customers plan for the future and become resilient—whatever the next months and years might bring. 

Featured session: “Elevate your client services to meet new challenges head on” by Will Lopez, Head of Accountant Community at Gusto

Featured in Forbes, Business Insider, Accounting Today, and Fast Company, Will Lopez is Head of Accountant Community and chief architect of Gusto’s People Advisory program. Before Gusto, Will founded AdvisorFi: a modern accounting firm that helped both entrepreneurs and accountants leverage digital transformation to benefit their businesses and clients.

Create the work environment you want to see

The pandemic has had a profound impact on our working lives. Whether reopening or going remote-first, businesses don’t look like they used to. It’s time to set a new standard for how companies build strong, fulfilling team cultures and support their employees in and out of work. Learn how to prepare your team to thrive now and in the future. 

Featured session: “Help Shape the New Modern Workforce” by Jina Etienne, CPA CGMA, Diversity & Inclusion Consultant

Jina Etienne, CPA CGMA offers unique strategies for leaders, executives, and entrepreneurs. Focusing on diversity, inclusion, culture, and belonging, she creates training programs to help clients take steps forward in the modern business landscape. Storytelling is in Jina’s DNA. She speaks candidly about the hard lessons and “aha” moments that have helped her understand the importance of staying true to yourself.

Level up your skills so you can coach your clients

These days, accounting is about so much more than just numbers. It’s about building relationships and becoming a trusted advisor to your clients. We’ll show you how to develop your professional skillset, so you’re ready. You’ll stay ahead of the curve and learn in-demand advisory skills, all while building your professional network.  

Featured session: “Develop your professional skillset” by Amber Setter, PCC, CPA Executive Leadership Coach

Amber Setter is a different kind of executive coach. She brings a certain warrior spirit to her work that opens the floor to discuss the undiscussable, and discover the undiscovered. Amber works with a select number of clients through her private practice. Beyond coaching, she does leadership training and keynote conversations for organizations that aspire to grow.

Plus: Get People Advisory Certified (live!)

For day two, we’re bringing our popular People Advisory Live Certification to the conference stage. Normally open only to select Gusto partners, People Advisory Certification is a holistic program that covers technical knowledge like payroll, benefits, and HR, plus interpersonal client communication skills. It’s taught by industry-leading accountants, known for their approach to people advisory. You can expect video content, role play scenarios, workshops, live questions, and more.

Here’s what you’ll get from the course: 

  • Deepen your team’s understanding of payroll, benefits and HR so they can confidently advise clients and their employees.
  • Gain fresh insights about Gusto’s people platform and how it delivers workflow efficiencies for your clients and your firm.
  • Practice taking a people-focused approach to client conversations that support them in creating great places to work.

Plus, you’ll earn 6.0 CPE credits and get an official certification badge. 

Don’t miss Gusto NEXT 2021

Need any more convincing? How about the fact that 2,000 accounting and bookkeeping professionals have already registered, and there’ll be yoga, a DJ, giveaways, networking, an opportunity to get People Advisory Certified onsite, and countless opportunities to think about any number of things that don’t rhyme with “tacks” and “reason.” 

This year’s conference “The Economy of Now” is jam-packed with greatness and an event you definitely don’t want to miss. Get your free virtual pass today!
Get your free virtual pass for Gusto NEXT 2021: The Economy of Now

Will Lopez
Will Lopez Will Lopez is the head of Gusto’s accountant community. He has dedicated his career to supporting accountants and small businesses. Before Gusto, Will founded AdvisorFi, a modern accounting firm, which used technology to help automate business processes and provide financial coaching for small businesses.


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