Running a successful accounting firm today means more than just managing numbers. It means navigating complex payroll, onboarding, compliance, and client expectations, all while finding time to innovate and grow your business.
Many firms face the same challenges:
Countless hours spent on manual payroll and onboarding tasks that cut into billable time
Disconnected HR tools that increase the risk of costly compliance errors
Growing client demands for streamlined services and accurate reporting
Outdated systems that limit the ability to scale and innovate
If this sounds familiar, you’re not alone. And there’s a better way.
Empowering firms to work smarter and grow faster
Gusto partners with over 18,000 accounting firms to simplify operations and deliver more value to clients. Our all-in-one platform combines payroll, benefits, HR, and compliance, freeing time to focus on what matters most: advising clients and growing your firm.
Here’s how Gusto makes a difference:
Save time with automation
On average, Gusto firms reclaim 200 hours a year thanks to automated payroll processing, tax filing, onboarding, and compliance checks.* No more chasing paperwork or fixing errors — just efficient ways of working. This kind of time savings is a game changer.
Take Wyatt Kneaper, CEO of Lighthouse Accounting Group, for example. He shared how the insights and automation Gusto provides have freed up so much time that it’s like gaining a full-time employee without the extra headcount. This extra capacity allows his team to focus on higher-value work instead of getting bogged down in manual processes.
Comprehensive tools to support every client’s unique needs
Say goodbye to juggling multiple disconnected platforms. With Gusto Pro, the accountant dashboard helps you manage all your clients in one place, with quick access to payroll, People Analytics, and automated compliance alerts, helping you stay ahead of every deadline.
Built to help you grow
Gusto isn’t just about payroll. It’s a tool to help you expand your offerings with health insurance, 401(k) plans, workers’ comp, time tracking, and more. Firms like Dark Horse CPAs have doubled their revenue and reduced payroll issues by 70–80% since adopting Gusto.
A partnership designed for accountants
Choosing Gusto means gaining a partner to support your firm’s success, with benefits:
Dedicated support tailored for accounting firms
Free payroll for your firm when onboarding clients with our Complete Plan**
Revenue share opportunities and client incentives
Tools and CPE training to help you grow advisory services
Ready to focus on what matters most?
Let Gusto automate the busywork so you can get back to building stronger client relationships and scaling your firm.
*Source: Survey of 538 Gusto Customers, September 2024
**When you onboard one client per year to Gusto
