Kat Morris | Published Jun 2, 2025 5 Min
At Gusto, we believe the people who use our product every day should help shape its future. Our commitment to supporting small businesses and accountants goes beyond providing payroll, HR, and compliance tools—we want to empower you to develop these tools with us.
Our Advisory Councils bring together business owners and industry experts to share insights, give feedback, and influence what we build next, That’s why we’re excited to announce that applications are now open for our Gusto Partner Advisory Council (GPAC) and our first-ever Gusto Small Business Advisory Council (GSBAC)!
The deadline is June 30, 2025 5PM PT/8PM EST or read on for more details about each council.
Calling small business leaders: Let’s build the future together
We’re thrilled to introduce the Gusto Small Business Advisory Council (GSBAC)—a powerful new opportunity for small business owners to guide the future of Gusto and elevate the voices of entrepreneurs everywhere.
Small businesses are the heart of the economy—and the heart of everything we do. As we look ahead, we want you to build alongside us. That’s why we’re launching this council: a highly engaged group of 12 passionate small business leaders who will influence our product strategy, test new features before anyone else, and act as ambassadors to the wider small business community.
Council members will:
- Connect directly with Gusto’s founders and leadership team, sharing honest feedback and bold ideas that help define our roadmap.
- Beta test new tools and features, helping us build products that work for small businesses like yours in real-world situations.
- Act as evangelists and thought leaders, amplifying your impact by sharing Gusto’s vision and championing innovation among your peers.
With over 400,000 small businesses already using Gusto, this is your opportunity to influence how we support the next wave of entrepreneurs. You’ll be part of a tight-knit community who is passionate about growth, innovation, and building a better future for small businesses everywhere.
If you’re ready to roll up your sleeves, share your voice, and be part of something bigger—we’d love for you to apply.
Apply now to help decide what’s next.
Accounting partners: Lend your voice. Lead the charge. Join GPAC
The Gusto Partner Advisory Council (GPAC) has been a cornerstone of Gusto’s community program for the past five years—and we’re just getting started. We are now recruiting for our third cohort, and we’re looking for passionate, forward-thinking accounting partners who are ready to help decide what’s next for the accounting profession and Gusto’s role in it.
Over the years, GPAC members have played a vital role in:
- Refining Product Development: Your feedback has driven meaningful enhancements to Gusto’s tools for accountants, ensuring our products meet the real needs of your clients and your firm.
- Leading Industry Conversations: GPAC members have been front and center at Gusto Partner events, leading sessions, sharing insights, and guiding discussions that shape the industry.
- Building a Strong Peer Network: Members have formed powerful connections with like-minded professionals, creating a trusted space for collaboration that lasts long after the term ends.
- Showcasing Leadership: From blog features to social media highlights and case studies, GPAC members are regularly recognized as industry leaders and voices of influence.
As we build this next chapter, the role of our GPAC members will only grow. We’re evolving the way we work with our partners, and GPAC will be at the center of that evolution—bringing the accountant’s voice directly into Gusto’s strategy, innovation, and community experience.
Apply now as an accounting partner and join GPAC.
FAQs:
What makes a great council member?
We’re searching for passionate, driven individuals who:
- Are regular Gusto product users with firsthand experience in using the tools within Gusto’s platform that impact how you run a small business or accounting practice.
- Act as influencers and advocates, championing the needs of their peers and bringing diverse perspectives to the table.
- Have an understanding of the challenges and opportunities in their field.
- Are enthusiastic about technology and how it can improve the way they work.
- Are natural collaborators willing to work with Gusto leaders to create better solutions for everyone.
What you’ll gain as a council member
Being part of a Gusto advisory council is more than just giving feedback—it’s about being an ambassador for your industry and helping us innovate with your real-world insights. As a council member, you’ll have the unique opportunity to:
- Build the Future: Your insights will directly influence Gusto’s product roadmap, ensuring that our tools and services truly meet the needs of small businesses and accountants.
- Make Connections: Connect directly with Gusto leadership and fellow industry leaders through two annual multi-day in-person summits. These events bring council members together to discuss priorities, share ideas, and build lasting relationships.
- Collaborate Year-Round: Stay engaged through one quarterly virtual meeting with your peers and Gusto team members to continue sharing feedback and maintain momentum. In between, participate in product workshops, brainstorming sessions, and co-create content with our team.
- Be a Community Ambassador: Actively promote Gusto’s mission by participating in webinars, social media initiatives, and industry events and discussions. Your role as a council member will help build a supportive, thriving community.
- Gain Recognition: As a thought leader, you’ll have the opportunity to co-host Gusto webinars, author content for our blog, and be featured on our social media handles, boosting your visibility and showcasing your expertise.
How to Apply
If you’re ready to help shape the future of Gusto, we’d love to hear from you.
Applications are open June 1 through June 30, 2025, at 5 PM PST/8 PM EST.
Want to hear more?
Check out this welcome message from the Community Marketing team at Gusto, to hear why being a council member matters and how you can make an impact.
