Deductions typically make taxes way more interesting and affordable. The more you understand them, the more business expenses you can write off to lower your taxable income and pay less during tax season. Start by checking out this giant list of tax deductions specifically designed for small business owners with physical (as in, brick-and-mortar) stores. And, for all your purchases, save your receipts!
31 tax deductions for shop owners
1. Advertising and promotion
Your business expenses for promoting your store are deductible, including:
Marketing: Ad placements in digital and print publications, billboards, signage, Facebook Ads, Google Adwords, and email marketing software
Promotional materials: Flyers, business cards, calendars, leaflets, newsletters, posters, and swag with your logo on it, such as pens or stickers
Website: Domain names, hosting, subscription website services (like Wix or Squarespace), plugins, stock photos, and other things you buy for your website.
2. Auto expenses
Owning a shop, cafe, or restaurant means you run a lot of errands. The good news? You can write off what you spend on travel for business purposes. Examples of business travel expenses are:
Errands to the office supply store, post office, grocery store, and suppliers
Travel to business meetings with partners, employees, suppliers, vendors, and consultants
Scouting trips for new suppliers, vendors, and merchandise
What doesn’t count as business travel? Travel from your home to your shop. This is considered commuting and is not deductible.
There are two methods to write off your auto expenses:
Mileage
The easiest way to write off your car expenses is by tracking your business mileage and taking the mileage deduction at tax time. Every year, the IRS sets a standard mileage rate. At the end of the year, you just multiply your annual business mileage by the rate and–voila–you’ve got your mileage deduction.
Here’s an example: You drive 2,000 miles to take care of business errands. The IRS mileage rate for 2025 is 70 cents per mile. The formula is: 2,000 x 70 cents = $1,400. Your deduction is $1,400!
Actual expenses
The second way to write off your car expenses is by writing off a percentage of your total vehicle expenses. Vehicle expenses include insurance, gas, repairs, oil changes, and car washes. The percentage you write off depends on how much you use your car for business travel vs. personal travel.
Here’s an example: You drive a total of 10,000 miles, and 3,000 miles are for business. You can deduct 30% of your expenses (3,000/10,000). Let’s say you spend $6,000 on your car. The formula is: $6,000 x 0.30 = $1,800. So your deduction is $1,800!
Regardless of which method you choose to calculate your auto deduction, parking, and tolls for business travel are 100% deductible. So keep feeding that hungry meter.
3. Bank fees
Fees associated with your business bank accounts and loans are typically deductible. This includes:
Bank fees: You can deduct monthly service fees, ATM fees, overdraft fees, deposit fees, and wire transfer fees
Annual credit card fees
Loan and leasing fees: This includes things like set-up costs for loans and leasing fees for equipment
4. Business licenses and permits
Keeping things legit ain’t free. Shop owners need to ensure that they have current licenses and permits to run their shops. Fortunately, the business-related fees and costs associated with acquiring those licenses and permits are deductible. Here’s what that can involve:
Licenses: Business licenses, alcohol resale licenses, and professional licenses required to perform your services or sell your merchandise.
Permits: Resale permits and permits required by government agencies.
5. Charitable contributions
This means cash and in-kind donations you made to charity. For a donation to be tax-deductible, the recipient must be categorized as a 501(c)(3) non-profit. That means donations to your favorite political organizations are NOT tax-deductible. Remember, always request a donation receipt for your records.
6. Cost of goods sold
Cost of goods sold (COGS) is a special type of expense that pertains to the cost that you, the seller, incur to manufacture or sell an item. You may also see this written as cost of sales.
Materials
These are the raw materials needed to manufacture and sell your goods or merchandise.
Example: You own a restaurant. Food, drinks, spices, condiments, and oil are part of your COGS.
Labor
Direct labor related to manufacturing a product does not include a person you hire to help you sell a product, but does include a person directly involved in the production of the product.
Example: You own a shop where you sell your handmade jewelry. You give an employee wages to solder clasps for your necklaces. What you pay this person is part of your COGS.
Inventory
This is defined as merchandise you purchase to resell. You can write off only the cost of inventory that is sold. If you have unsold inventory, that is considered an asset.
Example: You own a clothing store. You bought 50 denim jackets, but you sold only 12 so far. You can write off the costs of those 12 jackets.
7. Decor
Yes, decor is actually deductible. Decor is defined as small expenses related to decorating your shop (inside and outside). This includes:
Curtains, rugs, and throw pillows
Art (plus framing) and wall hangings
Plants, pots, hangers, and planter stands
Candles, lamps, and small lighting elements
Small decorative items
8. Dues and subscriptions
Professional organizations that you’re a member of, like your local chamber of commerce or neighborhood merchants’ association, most likely charge fees. If it’s related to your shop, it’s likely to be covered. Time to start deducting!
9. Education
Owning a business has a learning curve, which is why it’s pretty awesome that you can write off your related educational expenses. Sending employees to specialized trainings and workshops? These expenses are also deductible, along with:
Books and reference materials: Printed books, ebooks, magazine subscriptions, newspaper subscriptions, and audiobooks.
Workshops and trainings: In-person workshops and trainings, online courses, conferences, and lecture series.
10. Equipment purchases
Equipment you purchase for your shop can be written off. Depending on the cost of the equipment, it will either be taken as an expense and written off in one tax year or as an asset and depreciated over several years.
Hold up. What does that mean?
Depreciation is a method of allocating the cost of an asset over the lifespan of the asset. For example, if you purchase a $5,000 computer and plan to use it for five years, each year, the computer would depreciate $1,000. While you couldn’t deduct the initial $5,000 purchase, you can claim that $1,000 annual depreciation expense on your taxes.
If you make large equipment purchases for your shop, speak with an accountant about how best to deduct them. There are guidelines for depreciating expenses, as well as exceptions, and an accountant can help you determine the best tax strategy.
11. Equipment rental
You can deduct any equipment that you rent to perform your services or sell your products. For example, let’s say you just hosted a pop-up shop and rented an RV and generator to make it happen. Save your receipts and write that rental expense off.
12. Event costs
Expenses related to events that you host, both for the general public and for your employees, can be written off, including:
Food, drinks, and catering fees (100% deductible for public events and employee events)
Paper goods, flatware, linens, and table and chair rentals
Entertainment costs like a DJ, band, emcee, ambient performers, and speakers
Staffing fees like an event planner and coordinator, parking attendants, cleaners, and setup/breakdown staff
Venue rental
13. Furniture and fixtures
Just like equipment purchases, furniture and fixtures will either be taken as an expense and written off in one tax year, or taken as an asset and depreciated over time. They include:
Furniture like tables, chairs, stools, desks, sofas, and benches
Display cases and shelving
Window displays
14. Gifts
Gifts to customers, business associates, and employees can be deducted, up to $25 per recipient per year. Yes, that means if you gift each of your employees $50 gift cards to the local pinball arcade, you can only write off $25. Incidental costs such as engraving, packing, or shipping aren’t included in the $25 limit if they don’t add substantial value to the gift.
15. Business insurance
Owning a shop means you’ve got A LOT of liability hazards! If an employee accidentally leaves the Keurig on, you have to clean up that mess. And, if a customer steals, you have to make up the difference. Luckily enough, all of your insurance against these risks is deductible. This includes policies like:
General liability coverage
Property and building insurance
Theft insurance
Loss-of-income insurance
16. Interest expenses
Finance charges got you down? Hey, at least they’re deductible. You can write off both credit card interest and business loan interest (subject to some limitations).
17. Leasehold improvements
Did your shop need some major work to get it in tip-top shape? Did your renovation require building permits? How about smaller renovations to make the space functional? These expenses are called leasehold improvements.
Leasehold improvements can be expensed in one tax year or taken as an asset and depreciated over time. How you deduct leasehold improvements on your taxes depends on the total cost of the improvements and your tax strategy.
Another thing to keep in mind: Leasehold improvements are attached to your business property. For example, a portable bookshelf is not a leasehold improvement, but built-in shelving is. If you can’t take it with you when you leave, it’s probably a leasehold improvement.
A few more examples:
Built-in cabinets
Electrical work
Plumbing work
Carpeting and flooring
Painting
Permits needed for work
Architecture and design fees
18. Meals—but not entertainment
There are some grey areas when it comes to writing off meals. Below are some figures to keep in mind—but always check with your certified public accountant (CPA) or other tax preparer to get their take before claiming a new deduction.
Meals while traveling (as an owner or for an employee): 50% deductible
Meals with employees for meetings: 50% deductible
Meals for employees during work shifts for the convenience of the employer: 50% deductible (think doughnuts, bagels, granola bars, water, tea, and coffee)
Meals with customers, suppliers, vendors, and associates: Perhaps 50% deductible. Certain requirements must be satisfied. For example, the expense can’t be lavish or extravagant under the circumstances, and the meal must have a clear business purpose, such as soliciting new business.
19. Merchant processing fees
Chances are, you accept credit cards in your shop. Many fees associated with processing credit cards are deductible, including fees from:
Square, Clover, ShopKeep, and many other payment gateways and processors
20. Payroll expenses
These are expenses related to running payroll for your employees.
Local, state, and federal payroll taxes, including employment taxes like Medicare and Social Security
Payroll service fees (in other words, the fees that you pay your payroll provider)
21. Professional fees
Legal and professional consultations for your business are deductible, including:
Legal fees for an attorney or online legal service.
22. Office expenses
You can write off general office expenses for the back- and front-end of your shop.
Equipment
This is equipment you purchase for office use, such as computers, tablets, printers, and copiers. (Keep in mind that equipment that costs over $2,500 may be considered an asset and depreciated over time rather than deductible at the time of purchase.)
Software and online services
One-time and ongoing software subscriptions for things like cloud storage, POS systems, scheduling software, accounting software, music subscription services, and apps are deductible.
Supplies
Consumable goods, or products that get used up, like office supplies, are also deductible. This can include paper, pens, ink, and file folders.
23. Rent
Rent that you pay for your shop, storage space, and booth fees (if you also sell your merchandise or goods outside of your brick-and-mortar location) are all deductible.
You may be wondering if you can also write off a portion of your property taxes with a home office deduction, too. When another fixed location is your principal place of business where you conduct substantial administrative and managerial work for your business, you can’t. If you have any questions about this, speak with your tax advisor.
24. Repairs and maintenance
This includes ongoing repairs and general maintenance for your shop:
Cleaning and janitorial services
Small repairs (note: anything major is a leasehold improvement)
25. Salaries and benefits
Wages and benefits that you provide to your employees are deductible, including:
Wages, salaries, and employee commissions
Employee benefits like contributions (depending on the amount) toward health insurance premiums, 401(k) retirement plans, HSAs and flexible spending accounts, life insurance, and disability insurance
26. Shipping and packaging
Got people all over the world clamoring for your merchandise? Then write off those shipping expenses.
Postage and subscription postage services.
Delivery charges.
Packaging materials like boxes, envelopes, packing peanuts, bubble wrap, packing tape, and labels.
27. Subcontractors
Sometimes employees can’t do it all! An independent contractor is anyone you hire to perform a service for your business who is not an employee. If you pay an independent contractor more than $600 in a tax year, you will need to file a 1099 return. You may hire a freelancer who works as a:
Graphic or web designer
Photographer or videographer
Mover
Provider of some other kind of specialty service
28. Shop supplies
General supplies needed to maintain your shop and sell your goods and merchandise fall into this arena. Depending on the type of shop you own and your industry, these expenses will vary. For example:
If you own a restaurant, it could include smallwares (items under $500), linens, order pads, kitchen towels and rags, paper goods (toilet paper, paper towels), hand soap, and cleaning supplies.
If you own a boutique, it could include bags, tissue paper, ribbon, register tape, pricing, and stickers.
If you own a salon, it could include towels, brushes, combs, products used for styling, and blow dryers.
29. Telephone and communications
This is the cost of your business-use landline, cell, wifi, or VoIP service for your shop.
30. Travel
Going to a trade show or conference? To meet potential vendors? A sales event? You can write off the costs as long as your trip has a business purpose and you’re away from the area where you typically work overnight. Specifically, you can write off:
Airfare: The cost of your plane ride.
Ground transportation: Like Lyft, Uber, taxis, public transportation, and rental cars.
Lodging: This is the cost of a hotel, Airbnb, VRBO, or other short-term rentals.
Local transportation: Not leaving town? You can still write off the cost of traveling within your local area for business purposes. Just like ground transportation, you can write off taxis, public transportation, Lyfts, and Ubers.
31. Utilities
Deduct any utility bills you get for your shop, including:
Internet
Heat and electricity
Water and garbage
How to claim tax deductions
Depending on your business structure, you’ll fill out and file different forms to claim these tax write-offs:
Sole proprietors and single-member LLCs fill out the Schedule C, Profit or Loss From Business, which is attached to other tax forms, including Form 1040, 1040-SR, 1040-NR, or 1041. Schedule C deductions are listed in Part II, broken down by category. If you have deductions that aren’t listed in Part II, you can add your own list of business expenses in Part V of the Schedule C.
Partnerships like multi-member LLCs file Form 1065, U.S. Return of Partnership Income, to report deductions, along with Schedule K-1, which is filed with Form 1065, since a partnership does not pay income tax and passes through profits and losses to partners.
LLCs that are C-Corporations or S-Corporations file a 1120 or 1120S form.
Knowing your deductible business expenses and how you can make them as a shop owner and self-employed individual reduces your tax bill and makes the tax-filing process way less stressful.
Grab your printable list of tax deductions for shop owners ↡
