At Gusto, we understand how important it is to have a reliable accountant or bookkeeper who can meet your business’s needs. That’s why we’ve partnered with experienced accountants and bookkeepers through Gusto’s Partner Directory, all experts with Gusto who can support your business locally.
We’ve also hand-selected a few top nationwide accounting solutions to help you make an informed choice that’s right for your business. These partners offer the perfect balance of personalized service, tech-enabled solutions, and automation to support your business. And, they’re known for helping make transitions for new clients easy.
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How to pick the right partner
Step 1: Decide if you want to work with a local accountant or a nationwide accounting firm.
- Local accountants: For personalized, region-specific support, explore Gusto’s Partner Directory to find an accountant or bookkeeper near you.
- Nationwide accounting firms: For broad-scale expertise and resources, review the comparison table below for a curated list of top options.
Step 2: Narrow your choices by considering these key factors:
- Know your priorities: Do you want automation? Personalized service? Tax help?
- Match your budget: Some services offer flat rates, while others include more tailored help at higher prices.
- Think long-term: Look for a provider that can grow with your business.
- Check integrations: Make sure they work with tools you already use.
A comparison of some top accounting partners and solutions
| Feature | Acuity | Aprio | Bookkeeper360 | Pilot | Xendoo | Zeni |
|---|---|---|---|---|---|---|
| Starting Price | $399/mo | Quote-based | $399/mo | $349/mo | $395/mo | $350/mo |
| Best For | SaaS, E-commerce, Creative Agency, Consultancies | Construction, Nonprofit, Professional Services | E-commerce, Professional Services, SaaS, Healthcare | Startups, Professional Services, Restaurants, Retail | E-commerce, Franchises, Professional Services | SaaS, E-commerce, Professional Services, Consultancies |
| Tax Support | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Catch-up Services | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Invoicing Support | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ |
| Integrates w/ Gusto | ❌ | ❌ | ✅ | ❌ | ✅ | ❌ |
The detailed breakdown of some top accounting partners and solutions
Acuity: The customization expert
Acuity shines when it comes to flexibility. They offer everything from basic bookkeeping to CFO-level support, making them perfect for businesses that want a service that can evolve with them. Their customizable packages mean you only pay for what you need while having the option to scale up services as you grow.
What sets them apart:
- Tailored service packages
- Full tax planning and prep
- Strategic financial guidance
- Dedicated account support
Aprio: The global navigator
Aprio assists global companies setting up offices in the US by providing accounting, HR and payroll advisory services, business tax credits and incentives, and M&A transaction due diligence and consulting.
What sets them apart:
- Supports diverse industries
- Offers a wide range of comprehensive services
- Diverse team supporting global clients in multiple languages
Bookkeeper360: The growth partner
Bookkeeper360 is a one-stop solution for small businesses looking to eliminate the headaches of managing their finances. Powered by certified accountants and cutting-edge technology, they streamline your back office so you can focus on what truly matters—growing your business.
What sets them apart:
- Bookkeeping, payroll, tax preparation and advisory
- Month-to-month and flexible plans
- US-based team of accountants and CPAs
Pilot: The startup specialist
Whether you’re a venture-backed startup or a growing neighborhood business, Pilot is your all-in-one accounting provider and expert in your corner.
What sets them apart:
- Financial support that grows with you
- US-based team of accountants
- Tech-friendly approach
Xendoo: The e-commerce expert
E-commerce businesses will appreciate Xendoo‘s no-nonsense approach and weekly updates. Their clear pricing and fast turnaround times make them ideal for online businesses that need regular, reliable support.
What sets them apart:
- Weekly bookkeeping updates
- E-commerce specialization
- Quick response times
- Clear financial reports
Zeni: The tech-forward solution
Zeni‘s AI-powered platform offers real-time insights while maintaining the human touch through a dedicated team of financial experts.
What sets them apart:
- AI-enhanced efficiency
- Real-time financial data
- Access to controller and dedicated team of experts
- Competitive pricing
Need more options?
Visit Gusto’s Partner Directory for more vetted accounting professionals. You can filter the directory by location, industry, services, software experience, and firm accountant size so you can find the perfect match for your business.
Working with local accountants gives you the benefit of having professionals who deeply understand your area’s tax laws and regulations. Plus, you can build valuable community connections while receiving personalized, dedicated support.
Explore Gusto’s Partner Directory today and schedule a free consultation with a Gusto expert to discuss your accounting needs.
