I’m thrilled to welcome Ritu Khanna to Gusto as our Chief Commercial Officer. In this role, she’ll be leading all of Gusto go-to-market teams. I’m also excited to welcome Kipp Bodnar, the Chief Marketing Officer at Hubspot, to Gusto’s Board of Directors.
Both bring deep expertise in building and scaling Go-To-Market functions and are joining Gusto during an exciting time of accelerated growth and innovation. Today, well over 400,000 small businesses nationwide trust Gusto with critical tasks such as payroll, compliance, HR and more. Entrepreneurship is also surging: there are more than 500,000 new employers each year – and we believe that number will continue to increase as online platforms, digital tools and technological advances in AI make it easier than ever to start, build and grow a business. The opportunity to help many more of these businesses is huge and we’re expanding Gusto’s capabilities to serve them, from our AI-powered assistant, Gus, to our recently launched Compliance Hub.
Empowering Entrepreneurship at Scale
There is nothing small about small business. Small businesses have a big impact on society at every level: they bolster local, state and national economies, they shape the fabric of our local communities, and they impact us personally. They need products designed specifically for their needs and the needs of their teams. And they need a partner who is committed to their success, so they can thrive and grow.
At Gusto, we believe our success is a result of our customers’ success. Small businesses have a lot on their plate and our goal is to make their life easier by abstracting all of the complex, compliance-heavy, painful parts of running a business. It’s something Ritu understands firsthand, both personally and professionally. For the past seven years, Ritu worked in multiple senior leadership roles at Shopify, where she expanded the reach of the platform to better support an ever-increasing number of small business customers, while scaling their global partner ecosystem. And like so many Gusties, Ritu has a strong personal connection to small businesses—a family-run business that has been in operation for decades now. We’re thrilled to add Ritu’s deep expertise to Gusto as we continue to offer small business owners the services they need to survive and thrive.
Building Gusto for the Future
We’re building Gusto for the long-term and there are millions of small business owners we aspire to help. In his role as the Chief Marketing Officer at Hubspot, Kipp shapes global marketing strategy, including all demand-generation activity worldwide. He brings decades of experience driving awareness and demand for software that helps small and medium-sized businesses grow. And he’s been able to see the Gusto customer experience up close, through his fiancée—who works at a company that uses Gusto—and his brother, an accountant who has used Gusto for his own clients.
Hundreds of thousands of businesses already use Gusto to hire, pay, and build their teams—from modern payroll and benefits to expert HR advice. We’re more than a tool they use, we’re an advocate and advisor they trust. We’re their partner. And we’re just getting started.
Welcome to the team Ritu and Kipp! I’m excited for the important work ahead for Gusto as we address the urgent, important challenges that small business owners face. We are here to serve them, and give them super powers.
With Gusto,
Josh Reeves
Head of Gusto
