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Gusto’s Partner Directory Connects Small Businesses to Trusted Accountants

Mike Lyngaas Product Manager, Gusto 
Gusto Partner Directory view

Many of you have been asking for recommendations for trusted advisors that can help keep your business on track. For example, the most popular topic from our community of small businesses is recommendations for accountants who can help keep your business on track—managing your cash flow, paying your taxes on time, or bringing your company to new heights.

We hear you, and we’ve decided to do something about these problems.

Our research has found that you’re frustrated by your current options. You may have to sift through too many crowdsourced reviews online that could be fake or overly generic, or work with accountants who are slow to adopt modern technology. Worse yet, you’re frequently spending countless hours reviewing listings with out of date business and contact information.

Over the last year, we discovered a group of boutique accounting firms that were differentiating their practices. These modern accountants were providing health insurance benefits, retirement plans, human resources, or other services to small businesses—all in the cloud. They were breaking the mold and competing effectively against larger or corporate accounting firms.

Since then, we’ve been working to recruit these accounting firms across the country so you can focus on what you do best—building a great business.

Find an accountant that can make your life easier

Today we’re unveiling our Partner Directory to help connect you with your perfect accountant. Along with bookkeeping, we’ve screened accountants for their familiarity with payroll, providing benefits and human resources, or even the ability to find savings by claiming things like the federal R&D tax credit, if your company is eligible.

You’ll now be able to review the profiles of these accountants by:

  • Geography: Just in case you prefer someone to be close by, you can search by city, state, and even your ZIP code.
  • Services offered: You can find the right partner to help you run your business—no pressure of getting something you never wanted!
  • Software experience: You can make sure the tools you know and love can be supported.
  • Industries served: You should be able to find an advisor with experience helping small businesses just like yours.

The bottom line

The Partner Directory is available for free to any small or medium-sized business, even if you’re not a Gusto customer.

We understand that you’re looking for someone you can turn to and trust. It’s why we’re regularly adding accountants to the Partner Directory and finding new ways to help you grow your business.

Updated: April 16, 2019

Mike Lyngaas
Mike Lyngaas Mike Lyngaas is a Product Manager at Gusto, where he focuses his energy on making work and life easier for small businesses and their closest partners, from CPAs to startups. Drop him a line anytime.

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