
Are you building a rocket ship?
Staffing up will fuel your growth, and offering equity creates strong incentives to get the right people to join you for the ride.


In this guide, you’ll learn:
Key terms and concepts, from vesting to 409A valuations
A step-by-step process for building your equity strategy
Advice from successful entrepreneurs and VCs
How to talk to your team about equity
An overview of tax implications upon exercising and selling stock
You should read this guide if you are:
You’re a startup founder who wants to learn the basics behind offering employee equity
You’re an employer who wants to offer equity to new hires
You want to be wildly entertained (and learn some stuff along the way)


