Contributing authorIris KuoIris Kuo is a writer in San Francisco focusing on entrepreneurship, data, and diversity. She co-founded the diversity index LedBetter and is a proud alum of The University of Texas at Dallas and Columbia University.TwitterRead more from Iris KuoGSD Like the Headspace Team with These 4 StepsGrowthHow This Small Business Owner Walked Into Whole Foods—And Walked Out with a PartnershipGrowthHeadspace’s Ultimate Guide to Employee ProductivityGrowthThe Growth Tactic Most Small Businesses Overlook—And How Coolhaus Used It to 10x SalesGrowth