How to Communicate With Your Small Business Clients About COVID-19

If there was ever a time when business owners need steady advisors to guide them through uncertainty, this is it. And we’re not talking about tax season.

Due to COVID-19, small businesses are facing challenges like never before, with teams unable to work and customer spending dramatically curbed. Accountants have an opportunity to guide business owners through these turbulent financial times and make a difference for their clients in an unprecedented way.

This all starts with reaching out, communicating your plans and sharing timely information. To help with that, we’ve come up with an email template you can use, as well as a running list of financial, legal, and other resources to help small businesses weather the COVID-19 outbreak.

COVID-19 email template for small business clients

Haven’t emailed your clients yet about how your firm is adapting to COVID-19?

We get it. With news breaking daily, trying to concisely package updates to your clients can be challenging.

So we created an email template you can customize and send to your clients. It contains process updates and helpful links that show you’ve got your small biz partners’ backs when they need it most.

COVID-19 resources for small businesses

Check out our latest COVID-19 guides for small businesses, and share them with your clients when they have questions.

Everything Small Businesses Need to Know About the Families First Coronavirus Response Act

Gusto | Online Payroll Services, HR, and Benefits

Do more than payroll? So does Gusto.

Gusto | Online Payroll Services, HR, and Benefits

Do more than payroll? So does Gusto.

Where Can I Find My State’s COVID-19 Employer Resource Website?

We’ll keep this list updated, so check back here for more resources to share with your clients. You can also find more tools for small businesses and accountants on Gusto’s COVID-19 small business resource hub.

Caleb Newquist | CPA (inactive) | Editor-at-Large, Gusto | Former Founding Editor, Going Concern

Caleb Newquist | CPA (inactive) | Editor-at-Large, Gusto | Former Founding Editor, Going Concern | Editor-at-Large, Gusto

Caleb Newquist is Editor-at-Large at Gusto. In 2009, he became the founding editor of Going Concern, the one-of-a-kind voice on the accounting profession, serving in the role for 9 years. Prior to Going Concern, Caleb worked as a CPA for nearly 6 years in New York and Denver. He lives in Denver with his wife, two daughters, and two cats.