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FEATURED REPORT

2026 New Business Formation: How AI Is Reshaping Who Starts a Business in America

The 2025 entrepreneurial landscape was shaped by AI becoming a mainstream tool for launching businesses, a generational shift in who is starting companies, and a meaningful change in how those companies are being funded.

By Aaron Terrazas • May 14, 2026

As Inflation Surges, Teen Wages Are Keeping Pace

As Inflation Surges, Teen Wages Are Keeping Pace

By Aaron Terrazas • July 1, 2026

Small Businesses Add 32,900 Jobs: June 2026 Gusto Small Business Jobs Report

Small Businesses Add 32,900 Jobs: June 2026 Gusto Small Business Jobs Report

By Tom Bowen • June 30, 2026

Two women talk in front of a building

A gender gap is emerging at the frontier of AI-enabled entrepreneurship

By Aaron Terrazas + 1 Other • June 24, 2026

Small Businesses are Staffing Up for the FIFA World Cup 2026

Small Businesses are Staffing Up for the FIFA World Cup 2026

By Aaron Terrazas • June 11, 2026

Washington DC storefront with rainbow flags for LGBTQ pride

One-in-14 new business owners in 2025 identified as LGBTQ

By Aaron Terrazas • June 4, 2026

Small Businesses Add 83,900 Jobs: May 2026 Gusto Small Business Jobs Report

Small Businesses Add 83,900 Jobs: May 2026 Gusto Small Business Jobs Report

By Tom Bowen • June 2, 2026

woman writing on clipboard

2026 New Business Formation: How AI Is Reshaping Who Starts a Business in America

By Aaron Terrazas • May 14, 2026

Small Businesses Add 60,600 Jobs: April 2026 Gusto Small Business Jobs Report

Small Businesses Add 60,600 Jobs: April 2026 Gusto Small Business Jobs Report

By Tom Bowen • May 7, 2026

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