Gusto LogoGusto Insights Logo
ResearchReal Time Economic DataContact Us

Research

woman writing on clipboard

2026 New Business Formation: How AI Is Reshaping Who Starts a Business in America

By Aaron Terrazas • May 14, 2026

The State of Small Business 2025: Resilience Despite Rising Costs and Economic Uncertainty
FEATURED REPORT

The State of Small Business 2025: Resilience Despite Rising Costs and Economic Uncertainty

Even as tariffs and high interest rates weigh on costs, entrepreneurs remain remarkably resilient — and largely optimistic about their own performance.

By Nich Tremper • February 25, 2026

Small Businesses Add 119,400 Jobs: March 2026 Gusto Small Business Jobs Report

Small Businesses Add 119,400 Jobs: March 2026 Gusto Small Business Jobs Report

By Tom Bowen • March 31, 2026

Pandemic-era small business loans boosted payrolls by 5% a year later

Pandemic-era small business loans boosted payrolls by 5% a year later

By Aaron Terrazas • March 25, 2026

Small Businesses Add 105,700 Jobs: February 2026 Gusto Small Business Jobs Report

Small Businesses Add 105,700 Jobs: February 2026 Gusto Small Business Jobs Report

By Tom Bowen • March 3, 2026

The best way to start growing your lifetime retirement savings? Increase your personal savings by just 1 percent

The best way to start growing your lifetime retirement savings? Increase your personal savings by just 1 percent

By Nich Tremper • February 21, 2026

5.6 million more small business workers have available retirement plans than in 2019

5.6 million more small business workers have available retirement plans than in 2019

By Nich Tremper • February 21, 2026

The Economy Explained: The Small-Business Economy Finds Its Footing

The Economy Explained: The Small-Business Economy Finds Its Footing

By Andrew Chamberlain Ph.D. • February 19, 2026

The Reality of AI’s Impact on Small Businesses: New Evidence from Gusto Payroll Data

The Reality of AI’s Impact on Small Businesses: New Evidence from Gusto Payroll Data

By Andrew Chamberlain Ph.D. • February 18, 2026

Skilled Trade Workers Are Earning More in America’s AI Data Center Hotspots

Skilled Trade Workers Are Earning More in America’s AI Data Center Hotspots

By Andrew Chamberlain Ph.D. • February 11, 2026

Gusto Logo
BrokersPrivacyTermsLicensesSite map