Insights Research

2026 New Business Formation: How AI Is Reshaping Who Starts a Business in America

The 2025 entrepreneurial landscape was shaped by AI becoming a mainstream tool for launching businesses, a generational shift in who is starting companies, and a meaningful change in how those companies are being funded.

By Aaron Terrazas • May 14, 2026

Entrepreneur greeting her business partner with firm handshake while having negotiations in modern boardroom.

37% of New Businesses Starts in 2025 Were Started by a First- or Second-Generation Immigrant

By Aaron Terrazas + 1 Other • October 9, 2026

Nearly 10% of small businesses that grow add employees across state lines

By Nich Tremper • October 1, 2026

Small Businesses Add 28,000 Jobs as Pay Rises 4.0%: September 2026 Gusto Small Business Jobs and Pay Report

By Tom Bowen • September 28, 2026

Small Businesses Continue to Offer Health Insurance to Employees, Despite a 7% Annual Rise in Premiums

By Tom Bowen + 1 Other • September 22, 2026

Small Businesses Using AI Grow Headcount 7% Faster Than Peers

By Nich Tremper + 1 Other • September 10, 2026

Small Businesses Add 29,500 Jobs as Pay Rises 3.9%: August 2026 Gusto Small Business Jobs and Pay Report

By Tom Bowen • September 1, 2026

Small business retirement plans grew 64% since 2019, led by hourly workers

By Nich Tremper • August 18, 2026

Small Businesses Add 38,200 Jobs: July 2026 Gusto Small Business Jobs Report

By Tom Bowen • August 4, 2026