Insights Research

2026 New Business Formation: How AI Is Reshaping Who Starts a Business in America

The 2025 entrepreneurial landscape was shaped by AI becoming a mainstream tool for launching businesses, a generational shift in who is starting companies, and a meaningful change in how those companies are being funded.

By Aaron Terrazas • May 14, 2026

young businesswoman using laptop at her desk in a modern office

Gen Z is building hands-on businesses with AI beneath the surface

By Nich Tremper + 1 Other • July 30, 2026

Small Businesses That Offer a 401(k) Keep More of Their New Hires

By Tom Bowen • July 22, 2026

Doubling Saver’s Match eligibility could bring the retirement match to 3.5 million more small business employees at over 2 million more small businesses

By Nich Tremper • July 22, 2026

A Tale of Two Generations: Gen Z Women Are Founding Businesses at Record Rates — Their Elders Aren't

By Aaron Terrazas + 1 Other • July 16, 2026

As Inflation Surges, Teen Wages Are Keeping Pace

By Aaron Terrazas • July 1, 2026

Small Businesses Add 32,900 Jobs: June 2026 Gusto Small Business Jobs Report

By Tom Bowen • June 30, 2026

A gender gap is emerging at the frontier of AI-enabled entrepreneurship

By Aaron Terrazas + 1 Other • June 24, 2026

Small Businesses are Staffing Up for the FIFA World Cup 2026

By Aaron Terrazas • June 11, 2026