Insights Research

2026 New Business Formation: How AI Is Reshaping Who Starts a Business in America

The 2025 entrepreneurial landscape was shaped by AI becoming a mainstream tool for launching businesses, a generational shift in who is starting companies, and a meaningful change in how those companies are being funded.

By Aaron Terrazas • May 14, 2026

Small Businesses are Staffing Up for the FIFA World Cup 2026

By Aaron Terrazas • June 11, 2026

Washington DC storefront with rainbow flags for LGBTQ pride

One-in-14 new business owners in 2025 identified as LGBTQ

By Aaron Terrazas • June 4, 2026

Small Businesses Add 83,900 Jobs: May 2026 Gusto Small Business Jobs Report

By Tom Bowen • June 2, 2026

2026 New Business Formation: How AI Is Reshaping Who Starts a Business in America

By Aaron Terrazas • May 14, 2026

Small Businesses Add 60,600 Jobs: April 2026 Gusto Small Business Jobs Report

By Tom Bowen • May 7, 2026

New graduates throwing their graduation caps in the air

Nearly a Million New Grads Will Be Hired by Small Businesses This Year, However the Jobs Waiting for Them Look Different Than a Few Years Ago.

By Tom Bowen • April 30, 2026

A solopreneur smiles while on her tablet outside of her business

Not So Solo: How Solopreneurs Build Contractor Networks and Power a $72 Billion Hidden Economy

By Tom Bowen • April 28, 2026

Leaner Startups, More Founders: How AI Is Reshaping the Economics of Starting a Business

By Tom Bowen • April 23, 2026