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Entrepreneurship

Washington DC storefront with rainbow flags for LGBTQ pride

One-in-14 new business owners in 2025 identified as LGBTQ

LGBTQ entrepreneurs represent a small but distinctive slice of the 2025 small business founders. While they account for roughly 7% of new business owners overall, their concentration in Community Services, their skew toward younger and female founders, and their above-average representation among Hispanic entrepreneurs point to a group whose entry into entrepreneurship is shaped as much by who they are as by what they sell.

By Aaron Terrazas • June 4, 2026

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2026 New Business Formation: How AI Is Reshaping Who Starts a Business in America

By Aaron Terrazas • May 14, 2026

A solopreneur smiles while on her tablet outside of her business

Not So Solo: How Solopreneurs Build Contractor Networks and Power a $72 Billion Hidden Economy

By Tom Bowen • April 28, 2026

Leaner Startups, More Founders: How AI Is Reshaping the Economics of Starting a Business

Leaner Startups, More Founders: How AI Is Reshaping the Economics of Starting a Business

By Tom Bowen • April 23, 2026

Pandemic-era small business loans boosted payrolls by 5% a year later

Pandemic-era small business loans boosted payrolls by 5% a year later

By Aaron Terrazas • March 25, 2026

5.6 million more small business workers have available retirement plans than in 2019

5.6 million more small business workers have available retirement plans than in 2019

By Nich Tremper • February 21, 2026

The Reality of AI’s Impact on Small Businesses: New Evidence from Gusto Payroll Data

The Reality of AI’s Impact on Small Businesses: New Evidence from Gusto Payroll Data

By Andrew Chamberlain Ph.D. • February 18, 2026

Small Business Owners Earn 1.4x More Than Employees, But Often Delay Their Own Raises

Small Business Owners Earn 1.4x More Than Employees, But Often Delay Their Own Raises

By Tom Bowen + 1 Other • January 29, 2026

From Freeze to Thaw: The Small-Business Shift Coming in 2026

From Freeze to Thaw: The Small-Business Shift Coming in 2026

By Andrew Chamberlain Ph.D. • December 12, 2025

The State of Small Business 2025: Resilience Despite Rising Costs and Economic Uncertainty

The State of Small Business 2025: Resilience Despite Rising Costs and Economic Uncertainty

By Nich Tremper • October 20, 2025

Gusto Showcase 2025: A Day of Discovery, Connection, and Innovation

Gusto Showcase 2025: A Day of Discovery, Connection, and Innovation

By Morgan Cornelius • September 18, 2025

Introducing Gusto Solo, a new platform unlocking financial advantages and simplifying compliance for solopreneurs

Introducing Gusto Solo, a new platform unlocking financial advantages and simplifying compliance for solopreneurs

By Bridgette Haymaker • August 18, 2025

Solopreneurs Thrive with Strong Salaries and Staying Power

Solopreneurs Thrive with Strong Salaries and Staying Power

By Nich Tremper • August 18, 2025

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