Gusto’s 2023 survey of new businesses started in 2022 focused on four sectors of new businesses:

  1. Personal services: Food & beverage, retail, salon & spa, sports, entertainment & recreation, tourism & accommodations, other personal services
  2. Professional services: Accounting, consulting, technology, finance & insurance, legal, real estate, other professional services
  3. Community services: Healthcare & social assistance, education, child care, nonprofits & associations
  4. Goods-producing/logistics: Construction, facilities, manufacturing, transportation & warehousing, utilities, wholesale, and other.

In the charts below, you’ll note that every sector saw an increase in the number of full-time employees hired in hybrid or fully remote work arrangements in 2022. The circumstances of each were quite different, however. Read on to learn more.

Bar chart of New businesses in the personal services industry show increased hiring of remote, hybrid workers

Personal services: A 10 percentage point increase in hybrid employees and a 12-point decrease in in-person. In-person hires still account for 70 percent of all hires.

Bar chart of New businesses in the professional services industry show increased hiring of remote, hybrid workers

Professional services: Only 30 percent of all hires were in-person, while fully remote saw the greatest increase, from 36 percent in 2021 to 43 percent in 2022.

Bar chart of New businesses in the community services industry show increased hiring of hybrid workers

Community services: 35 percent of employees were hired in hybrid roles in 2022, up from 27 percent in 2021. In-person hires now account for less than half of all hires.

Bar chart of New businesses in the goods producing industry show increased hiring of remote, hybrid workers

Goods-producing: In-person still accounted for 70 percent of all hires in 2022, However, nearly 1 in 3 employees are now hired in hybrid or remote positions, an increase of 25 percent from 2021.
Read Gusto’s full report of the survey findings for more insights on new businesses started in 2022.

Bar graph of new businesses in the personal services industry show increased hiring of remote, hybrid workers.

Personal services: A 10 percentage point increase in hybrid employees and a 12-point decrease in in-person. In-person hires still account for 70 percent of all hires.

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