Gusto Research

Businesses Want Your Advice on People and Culture

Forty-one percent of employers say they’d pay their accountant more for people advice. That includes benefits, hiring, and even work culture. And 62% say they’d switch accountants to get this advice.

Gusto surveyed 2,000 employers to produce a study that proves many of your clients want advice on their business operations and people.

Add your information and get access to a recap of the webinar:

What you’ll learn

In this webinar, you’ll learn what sort of advice employers want, how other accountants are providing that advice, and ideas for broaching these conversations with clients. It’s all based on original research, from Gusto’s latest report.

Employer insights

Chart Guava

Learn why employers expect and need business advice from their accountant.

Advisory opportunities

Key Ginger

Understand what types of advice businesses most need—with some surprises around culture.

Employers’ big blockers

Checkmark V1 Kale

Learn the biggest blocker to better recruiting and retention—and how you can play a role.

Meet Caleb & Carla

Gusto’s Editor-at-Large Caleb Newquist hosts this live session which features original research by Gusto’s in-house economists, with insights from guest speaker Carla Caldwell.

Caleb Newquist

Caleb is a former CPA and the brains behind Gusto’s 60,000-strong newsletter for accountants, On The Margins. Sign up to get creative commentary on the world of accounting in your inbox.

Carla Caldwell

Carla Caldwell is an award-winning trainer and the founder and CEO of Caldwell Consulting & Training. She guides accounting teams to build thoroughly modern practices. Follow her on Twitter.

*NASBA CPE provider details
Cost: Free
Subject Area: Management Services
CPE Credits: 1.0 hours
Course Level: Basic
Instructional Method: Group Internet Based
Prerequisites: None
Advanced Preparation: None