Gusto for Partners

Partner Community | Bulletin Board

Will Lopez Head of Accountant Community, Gusto 
gusto partner program

As an accounting professional, there’s so much to be apart of at Gusto! The Partner Community Bulletin Board is designed to showcase ongoing and upcoming happenings at Gusto, in one place. From educational webinars and product updates to weekly newsletters and live news on LinkedIn. Together, we will continue our shared mission to create a world where work (and small business ownership) empowers a better life – for everyone, everywhere. Take a glance below and see how you can get plugged in!

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Ongoing

  • On the Margins. The weekly newsletter for accountants who work outside the lines. Sign up for the weekly email you’ll actually read; one full of commentary and insights on the world of accounting. Subscribe here to join!
  • Gusto’s Accountant Facebook Group. We’ve recently launched a Facebook group for the accounting community at Gusto. Join to connect, learn new things together, and share collaboratively with fellow accounting professionals. We’d love to have you! Join the group here!
  • CPE for CPAs. Gusto hosts a variety of educational live webinars through CPA Academy where you can earn CPE credit. For a list of upcoming CPE webinars, visit our CPA Academy page for more details.

November | 2020

  • November 3, 2020 Live Stream | Gusto Facebook Live w/ LatinoTaxPros: What’s New with Gusto Payroll. We’ll be going live with Antonio Martinez of Latino Tax Pros. This monthly Facebook live will unpack the latest and greatest of how Latinx Accountants can expand their practices and work faster to better serve their clients – especially in these challenging times – with Gusto. Follow here to join us live at 5PM (MT)!
  • November 11, 2020 — Webinar | CPE on CPA Academy: How to Hire Remote Seasonal Tax Talent for this Busy Season. Could you use some help this busy season? Learn how to hire, onboard, and delegate work to remote, U.S.-based seasonal tax preparers and reviewers to make your life easier for the upcoming busy season. Join Jeff Phillips, an accounting recruitment expert, as we lighten your load with proven solutions you can use for the busy season. RSVP here to join us live!
  • November 16, 2020 — Webinar | CPE on CPA Academy: 401(k) and Tax Benefits for SMBs. Small business owners underutilize 401(k) plans—mostly due to cost, confusion, and limited resources. That’s why these owners need the guidance of their accountant advisors. A modern-day 401(k) can be a low-cost, easy-to-navigate solution, and it now comes with increased tax benefits thanks to recent tax law changes. Join this informative one-hour webinar to hear our 401(k) expert share her experiences helping SMBs develop their ideal 401(k) plans in a changing tax and regulatory environment. You’ll also learn how modern solutions bridge the access gap for small businesses to make a 401(k) easier for everyone involved. RSVP here to join us live!
  • November 18, 2020 — Webinar | CPE on CPA Academy: Selling Advisory: Supporting Client Needs in a COVID Landscape. Accountants can add tremendous value to this new world by leaning into their advisory role. A modern advisor is pivotal to maintaining a client’s business which in turn supports employees’ livelihoods and helps economic recovery. But how do firms get the point across and create a client advisory service proposal that sells? Join Will Lopez, Head of Accountant Community at Gusto, and Josh Lance, Head of Accounting at Practice Ignition, as they discuss how to advise your clients through people advisory and capture new client value through your service proposals. RSVP here to join us live!
  • November 18, 2020 — Webinar | CPE on CPA Academy: Fraud & Fraudsters: Meet the People Who Are Stealing Your Staff. In this engaging, conversational, and unconventional presentation, Greg will give a broad overview of the impact of occupational fraud on the economy and the accounting profession and explore the common characteristics of the people who commit fraud. Case studies are examined to analyze how the real-world victims of fraud could have either prevented it or detected it earlier. RSVP here to join us live!
  • November 23, 2020 — Webinar | CPE on CPA Academy: 401(k) and Tax Benefits for SMBs. Small business owners underutilize 401(k) plans—mostly due to cost, confusion, and limited resources. That’s why these owners need the guidance of their accountant advisors. A modern-day 401(k) can be a low-cost, easy-to-navigate solution, and it now comes with increased tax benefits thanks to recent tax law changes. Join this informative one-hour webinar to hear our 401(k) expert share her experiences helping SMBs develop their ideal 401(k) plans in a changing tax and regulatory environment. You’ll also learn how modern solutions bridge the access gap for small businesses to make a 401(k) easier for everyone involved. RSVP here to join us live!

December | 2020

  • December 1, 2020 Live Stream | Gusto Facebook Live w/ LatinoTaxPros: What’s New with Gusto Payroll. We’ll be going live with Antonio Martinez of Latino Tax Pros. This monthly Facebook live will unpack the latest and greatest of how Latinx Accountants can expand their practices and work faster to better serve their clients – especially in these challenging times – with Gusto. Follow here to join us live at 5PM (MT)!
  • December 14, 2020 — Webinar | CPE on CPA Academy: 401(k) and Tax Benefits for SMBs. Small business owners underutilize 401(k) plans—mostly due to cost, confusion, and limited resources. That’s why these owners need the guidance of their accountant advisors. A modern-day 401(k) can be a low-cost, easy-to-navigate solution, and it now comes with increased tax benefits thanks to recent tax law changes. Join this informative one-hour webinar to hear our 401(k) expert share her experiences helping SMBs develop their ideal 401(k) plans in a changing tax and regulatory environment. You’ll also learn how modern solutions bridge the access gap for small businesses to make a 401(k) easier for everyone involved. RSVP here to join us live!
  • December 15, 2020 — Webinar | CPE on CPA Academy: Painless December Ethics CPE: You Have to Take It, So Make It Painless. You have to take ethics CPE, but it doesn’t have to suck. In this entertaining, conversational, and unconventional course, Greg and Caleb will lead you through some fascinating research on human ethical behavior and show you how to apply the findings to yourself and to your firm. RSVP here to join us live!
  • December 22, 2020 — Webinar | CPE on CPA Academy: 401(k) and Tax Benefits for SMBs. Small business owners underutilize 401(k) plans—mostly due to cost, confusion, and limited resources. That’s why these owners need the guidance of their accountant advisors. A modern-day 401(k) can be a low-cost, easy-to-navigate solution, and it now comes with increased tax benefits thanks to recent tax law changes. Join this informative one-hour webinar to hear our 401(k) expert share her experiences helping SMBs develop their ideal 401(k) plans in a changing tax and regulatory environment. You’ll also learn how modern solutions bridge the access gap for small businesses to make a 401(k) easier for everyone involved. RSVP here to join us live!

Archives

October | 2020

  • October 7, 2020 — Webinar | CPE on CPA Academy: 401(k) and Tax Benefits for SMBs. 401(k) plans are underutilized by small business owners, mostly due to cost, confusion, and limited resources. These groups often turn to their accountant advisors for guidance. What you might not know is that a modern-day 401(k) can be low cost, easy to navigate, and come with increased tax benefits from recent tax law changes. Join this informative 1-hour webinar to hear our 401(k) expert share her experiences helping SMBs develop the ideal 401(k) plan for their business in a changing tax and regulatory environment. You’ll also learn how modern solutions bridge the access gap for small businesses to make 401(k) easier for everyone involved. RSVP here to join us live!
  • October 13, 2020 Live Stream | Gusto Facebook Live w/ LatinoTaxPros: What’s New with Gusto Payroll. We’ll be going live with Antonio Martinez of Latino Tax Pros. This monthly Facebook live will unpack the latest and greatest of how Latinx Accountants can expand their practices and work faster to better serve their clients – especially in these challenging times – with Gusto. Follow here to join us live at 5PM (MT)!
  • October 9, 2020 Live Stream | Latinx Training Centers Facebook Live w/ Jose Zavala: Growing your Bookkeeping Practice, Celebrating Hispanic Heritage Month. Three (3) topic Livestream event for accounting professionals including Topic 1, How to Charge for your Services, Topic 2, Moving Your Practice to The Cloud, and Part 3, Efficient Systems to Help Service Your Clients. Follow here to join us live at 1PM-4PM PST / 4PM-7PM EST!
  • October 13, 2020 Live Stream | Latinx Training Centers Facebook Live w/ Jose Zavala: People Advisory – The New Revenue Stream for Accountants. Part 4 concludes our People Advisory series with a discussion on how we can leverage those tools to help our clients succeed. People Advisory is a new revenue stream for most accountants and Gusto can provide the resources to leverage it. Follow here to join us live at 1PM-2PM CDT / 4PM-5PM EST!

September | 2020

  • September 1, 2020 Live Stream | Latinx Training Centers Facebook Live w/ Jose Zavala: Payroll and the People Platform. Part 1 of Latinx’s People Advisory Series covers all things payroll and how Gusto can help you support your clients with its people platform. Follow here to join us live at 1PM-2PM CDT / 4PM-5PM EST!
  • September 15, 2020 Live Stream | Gusto Facebook Live w/ LatinoTaxPros: What’s New with Gusto Payroll. We’ll be going live with Antonio Martinez of Latino Tax Pros. This monthly Facebook live will unpack the latest and greatest of how Latinx Accountants can expand their practices and work faster to better serve their clients – especially in these challenging times – with Gusto. Follow here to join us live at 5PM (MT)!
  • September 15, 2020 Live Stream | Latinx Training Centers Facebook Live w/ Jose Zavala: HR and You powered by Gusto. Part 2 of Latinx’s People Advisory Series covers all things HR and how Gusto can help you advise your clients. Follow here to join us live at 1PM-2PM CDT / 4PM-5PM EST!
  • September 21, 2020 — Webinar | CPE on CPA Academy: Are you Charging Your Clients Enough? Mystery Shopping Accounting Services. You need to know two things to effectively price the services your firm offers. You need to know your competitors’ prices, and you need to know what differentiates your offerings from those of your competitors. It also helps if you can talk a good smack game about them. All of this information is available to you through the art of mystery shopping. In this webinar, Greg and his guests will take a detailed look at the tax and review work performed by a Top 100, regional CPA firm. They will discuss the firm’s actual pricing, and they will discuss the value delivered to the client from the client’s perspective. Spoiler: Greg was the client. (But the identity of the firm won’t be revealed. It’s like the Masked Singer, but for accounting.). RSVP here to join us live!
  • September 22, 2020 — Webinar | CPE on CPA Academy: Pivoting Client Accounting Services to Offset the COVID-19 Impact. 2020 has been a doozy for all of us in the industry affecting our client relationships. Accounting firms have the opportunity to counterbalance the COVID impact with clients while setting their firms up for long-term success – if accountants and bookkeepers take what happened as a wake-up call to revisit client advisory services. In this webinar, join Will Lopez, Head of Gusto’s Accountant Community, and Deneen Dias, Director of Partner Success at Botkeeper, as they unpack how the combination of technology, people, and processes will create a winning formula to automate, innovate, and scale your Client Accounting Services in the age of Coronavirus. RSVP here to join us live!
  • September 23, 2020 — Webinar | CPE on CPA Academy: Hiring and Managing Remote Staff for Your Accounting Firm. Your accounting team is now working from home. Great, now what? How does managing your team change and how can you be more efficient while dealing with new distractions? Join Jeff Phillips, who has managed a virtual company for years, as he shares his best practices to make remote accounting work productive while reducing the stress your team is likely facing trying to manage at home. RSVP here to join us live!
  • September 29, 2020 Live Stream | Latinx Training Centers Facebook Live w/ Jose Zavala: Helping clients with Benefits. Part 3 of our People Advisory Series. We will be discussing how you can leverage Gusto to help your clients with benefits. Follow here to join us live at 1PM-2PM CDT / 4PM-5PM EST!

August | 2020

  • August 4, 2020 Live Stream | Gusto Facebook Live w/ LatinoTaxPros: What’s New with Gusto Payroll. We’ll be going live with Antonio Martinez of Latino Tax Pros. This monthly Facebook live will unpack the latest and greatest of how Latinx Accountants can expand their practices and work faster to better serve their clients – especially in these challenging times – with Gusto. Follow here to join us live at 5PM (MT)!
  • August 19, 2020 — Webinar | CPE on CPA Academy: Pricing Strategies for Accountants: There’s so much More than the Billable Hour. Not all accountants bill their time. In this webinar, we will look at several different pricing strategies that could be game-changers for your firm. We will spend some time looking at fees charged by your competitors because you probably need to increase yours. We will also take a brief look at both the psychology and ethics of pricing. RSVP here to join us live!
  • August 24, 2020 — Webinar | CPE on CPA Academy: How to Stop Turning Away Work by Hiring Freelance Accountants. You can stop turning away work by hiring freelance accountants. 25% of the U.S. workforce are freelancers, many of them are experts in accounting and finance. Learn the best ways to find and hire project and seasonal talent that can help you deliver a project, support your team during tax season, or fill in skills gaps for the short term. Join Accountingfly CEO Jeff Phillips as he shares how winning your war for talent starts with the gig economy. RSVP here to join us live!
  • August 26, 2020 — Webinar | CPE on CPA Academy: Introduction to People Advisory Powered by Gusto. People Advisory as a service establishes a foundation where clients can outsource their compliance tasks, like payroll, tax filings, and payments. And in return, it gives accountants the platform they need to provide strategic advice, insights, and added value as the trusted professional—the advisor—they are meant to be. This webinar will define people advisory services, uncover the value it can provide to clients and at your firm, and describe how Gusto powers people advisory through our people platform, education, and resources. RSVP here to join us live!

July | 2020

  • July 7, 2020 Live Stream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!
  • July 7, 2020 Live Stream | Gusto Facebook Live w/ LatinoTaxPros: What’s New with Gusto Payroll. We’ll be going live with Antonio Martinez of Latino Tax Pros. This monthly Facebook live will unpack the latest and greatest of how Latinx Accountants can expand their practices and work faster to better serve their clients – especially in these challenging times – with Gusto. Follow here to join us live at 5PM (MT)!
  • July 21, 2020 Live Stream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!

June | 2020

  • June 1, 2020 — Webinar | CPE on CPA Academy: How to Hire, Onboard, and Thrive with Remote Accountants. Now more than ever, the solution to finding qualified talent is U.S. based remote staff who work from anywhere, but not everyone is ready to hire a remote team. This webinar gets into the gameplan to make remote hires and to make your remote team thrive while working remotely. RSVP here to join us live!
  • June 8, 2020 — Webinar | CPE on CPA Academy: Managing Your Time & Energy During Unprecedented Times. The accounting profession is known for placing a high demand on a professional’s energy and time. This experience is currently amplified and anxiety is running at an all time high. We are being asked to work remotely and collaborate in new ways. We are being challenged in our relationships, either because we experience too much proximity or not nearly enough. This course provides a moment to pause, catch your breath and uncover practical strategies for reclaiming your energy and productivity. RSVP here to join us live!
  • June 9, 2020 Live Stream | Gusto Facebook Live w/ LatinoTaxPros: What’s New with Gusto Payroll. We’ll be going live with Antonio Martinez of Latino Tax Pros. This monthly Facebook live will unpack the latest and greatest of how Latinx Accountants can expand their practices and work faster to better serve their clients – especially in these challenging times – with Gusto. Follow here to join us live at 5PM (MT)!
  • June 17, 2020 — Webinar | CPE on CPA Academy: Should Accountants be Generalists or Specialists? (Maybe You Chose Wrong). Everyone in the accounting profession is either a tax person, an assurance person, or (if you barely passed the CPA exam) an advisory person. Is it wrong to force that choice? What if you’re fine at tax, but you would have loved auditing? If you don’t have a passion for a specific area of expertise, should you avoid a specific area of expertise? Is it too late to go to med school? Are niches overhyped? Do you forfeit clients, income, and opportunities if you specialize? RSVP here to join us live!
  • June 22, 2020 — Webinar | CPE on CPA Academy: The Top 5 Critical Things to Manage a Remote and Global Workforce. COVID-19 has forced many accounting firms to have their teams work from home, some for the first time. Not only are your teams now working from home, but they are also dealing with kids attending school at home and families being home while they are trying to work as normal. In this webinar, we will unpack how your firm can navigate a remote and global workforce. RSVP here to join us live!
  • June 30, 2020 — Webinar | Xero: Adapting your business to the new normal. Join Xero and Gusto on June 30 at 10am PDT as we host a 1-hour live webinar with a panel of industry professionals where they will discuss how your business can adjust to meet the new commerce landscapes. RSVP here to join us live!

May | 2020

  • May 4, 2020 Webinar | CPE on CPA Academy: The Rapid Response Accounting Tech-Stack to Help Your Clients During COVID-19. In the current climate, every accountant is being forced to adapt to provide the assistance their clients need right now, and also to help their own firm in the process. And for most, this is being done while working from home, something that presents a challenge in itself. In this webinar, we will unpack how the COVID-19 Rapid Response Tech-Stack works together to power you and your firm through this time of need. Experts from all four vendors are coming together to share their best tips and advice to help as many clients as possible navigate the challenges of today. RSVP here to join us live!
  • May 4-6, 2020 Livestream | Accounting Salon Conference: Each year, Accounting Salon brings its members together to participate in engaging, relevant and timely conversations impacting the world of cloud accounting. Normally, conversations are kept small and intimate, amongst inducted members only. With the dynamic situation around COVID19, we made the difficult but important decision to postpone our onsite event in New Orleans, Louisiana. We have embraced this opportunity to pivot and converted our onsite event into a public online conference – FREE! Don’t miss this special opportunity to hear from some of the most forward-thinking members of the cloud accounting community as they share their insights, ideas and real-life experiences with you in this jam-packed, one-day event. Free and CPE qualified. RSVP here to join us live!
  • May 6, 2020 Webinar | CPE on CPA Academy: Becoming A Conscious Advisor: Thriving versus Surviving a Pandemic. COVID-19 is forcing us to explore and create new realities.  Yet accountants aren’t as practiced at creative expression. This is because the work of an accountant often lives in the space of consensus reality. Measurable facts, reasonableness, and expertise all feel safer and more valuable than exploring the unknown.  However, if we are to thrive in our new world, we must explore the unknown. The unknown is the space of pure potential; it is where all possibilities exist.  When we allow ourselves to not know, we can become curious.  And in this magical space, we can discover greater value to deliver, new possibilities for overcoming the complex challenges we face and have a moment to slow down and (re)connect to purpose. RSVP here to join us live!
  • May 11, 2020 Livestream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!
  • May 12, 2020 Webinar | Quarterly Partner Update: Will Lopez will discuss our latest product updates, new app partnerships, fresh accountant resources, sneak peeks, and more. In addition to the updates, you’ll get recommendations from Will to consider as to how accountants can implement these updates within their accounting practice. RSVP here to join us!
  • May 12, 2020 Livestream | Gusto Facebook Live w/ LatinoTaxPros: What’s New with Gusto Payroll. We’ll be going live with Antonio Martinez of Latino Tax Pros. This monthly Facebook live will unpack the latest and greatest of how Latinx Accountants can expand their practices and work faster to better serve their clients – especially in these challenging times – with Gusto. Follow here to join us live!
  • May 13, 2020 Webinar | CPE on CPA Academy: How to Safely De-Grow and Lead Later. The pandemic downturn and resulting economic effects are now in full swing. We’ve all felt the frustration and grief in laying our former plans aside. Through the disruption, it’s important to talk about how we might shrink safely for a time, how our clients can accomplish this feat, last for the long haul, and then come out of this stronger than before. We explore topics of De-growth in this webinar and how we can begin focusing on how to come out of the downturn stronger than before. RSVP here to join us live!
  • May 19, 2020 — Webinar | CPE on CPA Academy: Virtual Firms and Remote Work: How to Not Screw It Up. Coronavirus has forced us all to be remote workers at virtual firms. For many accountants and for many firms it has been the impetus to adopt technologies and workflows that they’ve been wanting to implement for a long time. In this webinar, we will address the following questions: Is virtual, remote work the new normal? Should every firm go virtual? Does everybody suck as bad as you do at working from home? We will also look at practical ways for managers to manage virtual firms and for staff to be effective remote employees. RSVP here to join us live!
  • May 21, 2020 — Webinar | CPE on CPA Academy: 2020 Changed the Rules: Client Services in the Changing Work Environment. This isn’t your old school technical course- think, strategy. The relationship between the business owner and CPA is changing. Progress, transformation, and massive strides being made in technology have allowed CPAs to refocus their time from traditional bookkeeping/maintenance work to higher-level advisory and wealth management, which ultimately increases the value provided to clients. As a result, client relationships are changing as well. With the changes in the process around SBA loans, tax credits, and PPP loans, having an efficient future-ready firm is the only option. So how can you continue to differentiate your offering and ensure your clients’ success? During our presentation, we’ll be focusing on how to advise your clients on overall business strategy and innovating beyond the scope of standalone accounting. RSVP here to join us live!
  • May 26, 2020 Livestream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!

April | 2020

  • April 1, 2020 Webinar | CPE on CPA Academy: COVID-19 Updates for Small Businesses, Health Insurance, and ACA. Small businesses, despite what some might think, are still subject to ACA requirements. This webinar will cover what rules apply to your small business clients, expectations in terms of affordability standards, and what to ask an insurance broker. If traditional small group insurance still seems out of reach, we’ll also talk about some compliant alternatives for small businesses. RSVP here to join us!
  • April 3, 2020 Livestream | Gusto Live w/ Insightful Accountant: Facebook Tax Practice News. Join Will Lopez and Insightful Accountants Editor Liz Mason, CPA, as they discuss all the latest updates impacting SMBs and Gusto updates empowering accounting professionals. Follow here to join us live!
  • April 7, 2020 Livestream | Gusto Live on YouTube: Complete Guide to relief for Individuals and Businesses via the Cares Act and Paycheck Protection Program. Join Will Lopez, Gusto’s Head of Accountant Community, as he talks about all the ways to unlock financial relief for small businesses and individuals through the recently-passed CARES Act in the wake of the COVID-19 crisis. We’ll cover who’s eligible, who’s not, and how to apply for the Paycheck Protection Program, Economic Injury Disaster Loans, Recovery Rebates, Employee Retention Credits, and more. Follow here to join us live!
  • April 8, 2020 Gusto Education | Welcome to Gusto: This ‘Welcome to Gusto’ session (including live Q&A) introduces you to our People Platform. Get ready to explore how offering full-service payroll, benefits, and HR to your clients can grow your firm. We’ll discuss how you can leverage your financial expertise to unlock efficiencies and deliver powerful advice. RSVP here to join us!
  • April 8, 2020 Livestream | Gusto Live with Xero: Access Government Business Support for COVID-19. Join Will Lopez, Gusto’s Head of Accountant Community. In these challenging times, it’s important to understand what government assistance is available to support you and your business. The Xero team will go through the programs that have been announced and provide plain-language examples to support you. Follow here to join us live!
  • April 8, 2020 Webinar | CPE on CPA Academy: How Accountants Can Get Stuff Done While Working Remotely. Are you part of an accounting team currently working from home? This session will give proven ways to help you how to be more productive, manage your remote accounting team, and get your stuff done while dealing with all the distractions you are facing.  Have kids?  Good, we’ll give you a plan.  Are you obsessed with the news? Good, we’ll give you a plan for that too.  It’s time to get back to work and get things done. RSVP here to join us!
  • April 10, 2020 Livestream | Gusto Live w/ Insightful Accountant: Facebook Tax Practice News. Join Will Lopez and Insightful Accountants Editor Liz Mason, CPA, as they discuss all the latest updates impacting SMBs and Gusto updates empowering accounting professionals. Follow here to join us live!
  • April 13, 2020 Livestream | Gusto Live with Xero: Access Government Business Support for COVID-19. Join Will Lopez, Gusto’s Head of Accountant Community. In these challenging times, it’s important to understand what government assistance is available to support you and your business. The Xero team will go through the programs that have been announced and provide plain-language examples to support you. Follow here to join us live!
  • April 14, 2020 Livestream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!
  • April 15, 2020 Webinar | CPE on CPA Academy: How Blockchain Will Destroy the Accounting Profession (It Won’t). You’ve heard about blockchain. You’ve also heard about quantum mechanics. You know one has something to do with accounting and the other has something to do with physics, but beyond that, you don’t know squat. After attending this webinar, you will know significantly more than squat about blockchain. But not quantum mechanics. RSVP here to join us!
  • April 16, 2020 Webinar | COVID-19 Education: Meeting the Economic Challenge Head-On. In response to the current economic climate, Practice Ignition is bringing together industry leaders and ecosystem partners to deliver accounting professionals the practical strategies and tools needed to help you manage your firm, as well as help your clients and the challenges they currently face. Gusto will be leading the 2PM EST slot, Managing your Clients in a Time of Crisis. During this webinar Josh Lance, CPA, Head of Accounting at Practice Ignition, together with Will Lopez from Gusto will be addressing the current situation that is at the forefront of our minds, and share some practical steps to help ensure your business, and your clients’ businesses are well placed to continue through this disruption. RSVP here to join us live!
  • April 17, 2020 Livestream | Gusto Live w/ Insightful Accountant: Facebook Tax Practice News. Join Will Lopez and Insightful Accountants Editor Liz Mason, CPA, as they discuss all the latest updates impacting SMBs and Gusto updates empowering accounting professionals. Follow here to join us live!
  • April 17, 2020 Livestream | COVID-19 Education: Supporting Your Clients Through COVID-19. In the current climate, accountants are being forced to adapt to provide the assistance their clients need right now, and also to help their own firm in the process. And for most, this is being done while working from home—something that presents a challenge in itself. In this webinar, learn how Gusto, Jirav, Practice Ignition, and Karbon are working together to power you and your firm through this time of need. Experts from all four vendors are coming together to share their best tips and advice to help as many clients as possible navigate the challenges of COVID-19. RSVP here to join us live!
  • April 20, 2020 Webinar | CPE on CPA Academy: Becoming a Conscious Advisor: Leading Self and Clients Through COVID-19. COVID-19 has presented society with professional and personal challenges we’ve never faced before.  Moreover, the currents of change are coming towards us at an unprecedented rate and force. This program offers key insights and practical tools to help you navigate the leadership challenges during these unique times. Consciousness is more than an esoteric buzzword. It is the ability to see your own self and your clients in a deeper, more meaningful way. RSVP here to join us!
  • April 21, 2020 Livestream | Gusto Live with Xero: Access Government Business Support for COVID-19. Join Will Lopez, Gusto’s Head of Accountant Community. In these challenging times, it’s important to understand what government assistance is available to support you and your business. The Xero team will go through the programs that have been announced and provide plain-language examples to support you. Follow here to join us live!
  • April 23, 2020 Livestream | Gusto Live with Xero: Access Government Business Support for COVID-19. Join Will Lopez, Gusto’s Head of Accountant Community. In these challenging times, it’s important to understand what government assistance is available to support you and your business. The Xero team will go through the programs that have been announced and provide plain-language examples to support you. Follow here to join us live!
  • April 23, 2020 Webinar | CPE on CPA Academy: Paycheck Protection Program (“PPP”) Loans and The Cares Act. The Coronavirus pandemic has ushered in extraordinary economic and social challenges.  Recent congressional Acts, such as the Coronavirus Aid, Relief and Economic Security (CARES) Act, and the Families First Coronavirus Response Act, provide economic and tax relief that has important implications for businesses—big and small.  This presentation will focus on important updates and high points from the CARES Act and will give particular focus to the Paycheck Protection Program. The Internal Revenue Service has also issued a series of notices and other guidance providing tax-related relief.  This presentation will provide viewers with a summary of the key provisions and changes that you need to know now. RSVP here to join us live!
  • April 24, 2020 Livestream | COVID-19 Education: Facebook Tax Practice News. Join Will Lopez and Insightful Accountants Editor Liz Mason, CPA, as they discuss all the latest updates impacting SMBs and Gusto updates empowering accounting professionals. Follow here to join us live!
  • April 28, 2020 Livestream | Gusto Live on LinkedIn: Join Gusto’s Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, live on LinkedIn at 11AM (MT) / 1PM (ET) as they discuss the latest accounting news. Follow Gusto on LinkedIn to watch online!
  • April 28, 2020 Livestream | Gusto Live on YouTube: The Rapid Response Accounting Tech-Stack to Help Your Clients During COVID-19. In the current climate, every accountant is being forced to adapt to provide the assistance their clients need right now, and also to help their own firm in the process. And for most, this is being done while working from home – something that presents a challenge in itself. Join Gusto, Jirav, Practice Ignition, and Karbon as they unpack how the COVID-19 Rapid Response Tech-Stack works together to power your firm through this time of needed client support. Experts from all four vendors are coming together to share their best tips and advice to help as many clients as possible navigate the challenges of today. Hit “SET REMINDER” to watch online!
  • April 28, 2020 Livestream | Gusto Live with Xero: Access Government Business Support for COVID-19. Join Will Lopez, Gusto’s Head of Accountant Community. In these challenging times, it’s important to understand what government assistance is available to support you and your business. The Xero team will go through the programs that have been announced and provide plain-language examples to support you. Follow here to join us live!
  • April 30, 2020 Livestream | Gusto Live with Xero: Access Government Business Support for COVID-19. Join Will Lopez, Gusto’s Head of Accountant Community. In these challenging times, it’s important to understand what government assistance is available to support you and your business. The Xero team will go through the programs that have been announced and provide plain-language examples to support you. Follow here to join us live!
  • April 30, 2020 Full-Day Livestream | Cloud Accounting Summit: How to Navigate 2020. Join fellow accounting leaders and tech partners on how to navigate 2020 on April 30th at 11AM-5PM EST. You’ll receive $6,705 in software discounts while receiving insights from fellow firm owners and leaders on how to lead (and grow) in hard times. There will be a full day of content, tools, community to help you thrive in challenging times. RSVP your spot to join us live!

Learn about how you can partner with Gusto: https://gusto.com/partners/accountants

About Gusto: Gusto serves over 100,000 small businesses nationwide, providing intuitive and simple payroll, benefits, and HR solutions through our people platform. We believe great businesses treat their employees like people, not ID numbers—and we’re building a world to empower organizations to do just that.

Updated: November 9, 2020

Will Lopez
Will Lopez Will Lopez is the head of Gusto’s accountant community. He has dedicated his career to supporting accountants and small businesses. Before Gusto, Will founded AdvisorFi, a modern accounting firm, which used technology to help automate business processes and provide financial coaching for small businesses.

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