Congrats to our Gusto Impact Award Winners

Hey Atlanta, Austin, and Orlando! Small businesses all around you benefit their communities—and it’s time they got some recognition. That’s why we kicked off the Gusto Impact Awards: to celebrate small businesses powering cities like yours. This year’s competition is closed, but you can see more about our winners further down the page. Stay tuned for next year and you could be our big winner!

3 cities.
3 impactful businesses.
3 grand prizes over $60k each.

Megaphone V2 Ginger

$50,000 in local advertising

We’ll help create and place an advertisement that spotlights your business around your city and online.

Money Envelope Kale

$10,000 cash

In addition to the advertising, each grand prize winner will get a check in their name to grow their business.

Single Coin

Free Gusto payroll service for a year

Whether you work with Gusto already or not, your next 12-month payroll subscription is on us!

90 bonus winners!

But wait, there’s more… We’ll also be giving $500 Visa gift cards to 30 small businesses making a difference in each city.


Your 2024 Gusto Impact Award Winners are…


According to USA Swimming, 64% of minority children don’t know how to swim, and black children are 5.5 times more likely to drown than white children. Galvanized by these shocking statistics, in 2014 brothers Thurman and Torrence Thomas created Tankproof: an Austin organization providing swim lessons and food security to kids in need. Since then, Tankproof has helped thousands of kids across 9 states learn to swim—and thanks to partnerships with local grocers and restaurants, they’ve served thousands of meals to disadvantaged children along the way.


Xocolatl’s story begins in 2012, when founders Elaine Read and Matt Weyandt quit their jobs and moved their family to the jungles of Costa Rica. There they discovered the magic of craft single-origin chocolate, and started a worldwide journey to bring it back stateside. Xocolatl’s award-winning chocolate uses beans sourced directly from small farmers in Peru, Tanzania, Uganda, and more. As one of the only Carbon Neutral Certified chocolate companies in America, every piece they make is ethical, sustainable, and of course, delectable.


Having spent her career in corporate events, Sarah Welsh got fed up with generic, uninspired gifts. So, in 2019 she founded boxthecity to bring local flavor and authenticity into the sometimes bland corporate world. boxthecity curates one-of-a-kind gifts that capture the spirit of a city, celebrating the small businesses behind it. Based in Orlando, they specialize in diverse, locally crafted products that actively support community causes and uplift marginalized voices across America.

Important contest dates.

The Gusto Impact Awards are closed as of March 14, 2024. Here are important dates to keep an eye on as we get rolling.

Submission deadline

March 14, 2024

Winners notified

Week of March 25, 2024

Celebration & grand prize

April 2024