The Gusto Blog

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Posts in Gusto Culture

I’m a Startup Founder Who Is About to Become a Dad. Here’s Why I’m Taking Two Months of Paternity Leave.


In Hebrew, Shira means “poetry” and “song.” But to me, Shira is a symbol of everything I believe in. That’s the name my wife, Sara, and I picked for our first daughter, who is due right after Father’s Day. As the day gets closer, our blurry sonograms are coming into focus — and so too […]

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How 6 Parents Are Navigating Their Way Through Startup Life


The sun is rising and Cash, Eli, Julia, Olivia, Keller, and Maya are zipping around their rooms, getting ready for the day. They have a jam-packed schedule ahead of them, and each one is raring to go. Except this group of go-getters isn’t heading to the office — they’re watching their parents go off instead. Intensity […]

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Neither Entitled Nor Titled: Why We Have No Titles at Gusto


Words mean a lot at Gusto. Lobby signs, hashtags, values — thoughtful language creates a dialogue that helps us magnify the things we believe in. But right now, it’s the absence of words that’s shaping our culture. Last summer when we were hiring at a particularly fast pace, a long list of labels arose for […]

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How Kevin Systrom Created Instagram, One Moment at a Time


On a balmy evening in Mexico, a San Francisco couple took an impromptu photo while waiting in line at a taco stand. It was a typical arrangement of iPhone pixels: a stray dog next to a foot inside a flip-flop. The photo could’ve been any normal scenario, any normal moment in time. But in that […]

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How to Keep Your Culture as You Scale


A strong and authentic culture is not just a nice company trait — it’s a key component to success. That’s why it was alarming to read a new study that found only 15 percent of executives believe their company culture is where it needs to be. It was especially concerning because that same research by […]

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The 5 Product Principles We Live by at Gusto

zenpayroll product principles

We don’t usually think of products — especially software — as having personality. But the most memorable, beloved products have an authentic charm to them, and it usually reflects the people who created the product. Think of Snapchat, whose playful personality is revealed in its ghost mascot — or Slack, which shows you cute, quirky messages […]

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Comparing Apples and Oranges: A New Prioritization Framework for Product Managers


“We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life.” That is one of my favorite Steve Jobs quotes because it truly encapsulates how we view product at Gusto (formerly ZenPayroll). While we don’t do everything, we believe the things that we do […]

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Why We Workation: How to Take Productive Breaks

why we workation

ZenPayroll (now Gusto) is currently on workation right now in Truckee, California. What is workation? Think of it as a combination work retreat, hackathon, and vacation. The entire company breaks up into cross-functional groups to work on mini projects, and then we have a demo day at the end of the week to showcase our […]

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Zen Showcase: Travis Schlueter-Beckner

Every once in a while, we’d like to showcase a member of our growing team at ZenPayroll (now Gusto) by asking him or her five questions. This week, we want to highlight one of our friendly support team members, Travis Schlueter-Beckner. 1. If you could craft the perfect sandwich, what would it be? The perfect […]

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More Than a Team, More Like a Family

Harvard Business Review recently published an article called “Your Company is Not a Family.” We respectfully disagree. At ZenPayroll (now Gusto), we definitely think of ourselves as a family. Or a clan, crew, band, what have you. Call us what you like, but the word “team” doesn’t seem to capture how enthusiastic we are about working […]

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