The Gusto Blog

This is our story.

Posts by Tomer

Tomer London

Tomer is the co-founder and Chief Product Officer of Gusto (formerly ZenPayroll). He is responsible for the development and execution of the product vision — reimagining how modern payroll, benefits, and compliance should operate. Follow Tomer on LinkedIn and Twitter.

The Pursuit of Employee Happiness


From to-do list apps to fitness monitors to sleep trackers, we have many ways to measure almost every aspect of our daily lives. Yet when it comes to the less tangible stuff – emotional well-being rather than physical health, passion and belonging instead of productivity – tracking tools can fall short. Did you know that […]

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I’m a Startup Founder Who Is About to Become a Dad. Here’s Why I’m Taking Two Months of Paternity Leave.


In Hebrew, Shira means “poetry” and “song.” But to me, Shira is a symbol of everything I believe in. That’s the name my wife, Sara, and I picked for our first daughter, who is due right after Father’s Day. As the day gets closer, our blurry sonograms are coming into focus — and so too […]

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The 5 Product Principles We Live by at Gusto

zenpayroll product principles

We don’t usually think of products — especially software — as having personality. But the most memorable, beloved products have an authentic charm to them, and it usually reflects the people who created the product. Think of Snapchat, whose playful personality is revealed in its ghost mascot — or Slack, which shows you cute, quirky messages […]

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See What’s New in Our Latest Update: Teams and Time Off

teams timeoff header

“Life is really simple, but we insist on making it complicated.”  — Confucius Gusto won’t let the same be said for payroll. Our team is excited to share two big feature updates! The first is designed to help business owners navigate complex compliance laws, and the second automates the manual process of calculating departmental expenses. Just […]

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Comparing Apples and Oranges: A New Prioritization Framework for Product Managers


“We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life.” That is one of my favorite Steve Jobs quotes because it truly encapsulates how we view product at Gusto (formerly ZenPayroll). While we don’t do everything, we believe the things that we do […]

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Why We Make Customer Service the Center of our Product

customer service

When I think about product, I don’t think of just software. For us, the product is the entire user experience–from the first time they hear about ZenPayroll (now Gusto), to their onboarding process, and even after they’ve been a customer for years. That’s why our customer care team is an integral part of our product […]

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4 Ways to Avoid Tax Season Stress

tax season

The new year is well underway, which means it’s time to close your books for 2014. Wrapping up year-end can be complicated and stress-inducing for many small business owners. Here are four helpful tips that will help you avoid making mistakes.

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Good Will Matching: Gusto (formerly ZenPayroll) Giving, Now with Employer Charity Matching


Nothing feels better than helping others. After seeing a lot of non-profit organizations sign up for Gusto (formerly ZenPayroll) and recognizing how passionate our teammates are about various causes, we wanted to do something to give back. That’s why we built a unique feature called Gusto Giving, which allows employees to donate to their favorite charities […]

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Introducing Personal Notes: A Simple, Delightful Way to Appreciate Employees

personal notes

Alex Lipscomb, President of ALL MAVEN, a small business development firm, was having trouble thinking of the perfect brand language for her company. They were in the process of rebranding and she had been contemplating it for months.

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Why You Should Consider Paying Your Employees Every Week

There are thousands of companies running ZenPayroll (now Gusto) today and all of them have unique stories. We love hearing from our entrepreneurs because it not only inspires us, it also gives us insight on how we can improve. We’re excited to share that weekly payroll is now an option for our customers. Why is […]

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