The Gusto Blog

This is our story.

The Pursuit of Employee Happiness


From to-do list apps to fitness monitors to sleep trackers, we have many ways to measure almost every aspect of our daily lives. Yet when it comes to the less tangible stuff – emotional well-being rather than physical health, passion and belonging instead of productivity – tracking tools can fall short. Did you know that […]

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Special Report: Diversity and Inclusion with Gusto

Diversity and Inclusion with Gusto

Everyone has their own story about why diversity is important. I am inspired by my mother, who immigrated to the U.S. from Bolivia when she was 18. She didn’t know any English but spoke Spanish and French fluently, and she received a full scholarship to University of San Francisco. My mother became a teacher, and […]

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Welcome to a New Kind of HR

Introducing HR

Compliance rules, reams of paperwork, and manual processes squeezed into tiny print. For most people, these everyday details are the very definition of human resources. Technically, HR can include all of the above, but it’s also much, much more. It’s more because your home and work lives are intertwined. Work empowers a better life, but […]

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I’m a Startup Founder Who Is About to Become a Dad. Here’s Why I’m Taking Two Months of Paternity Leave.


In Hebrew, Shira means “poetry” and “song.” But to me, Shira is a symbol of everything I believe in. That’s the name my wife, Sara, and I picked for our first daughter, who is due right after Father’s Day. As the day gets closer, our blurry sonograms are coming into focus — and so too […]

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How 6 Parents Are Navigating Their Way Through Startup Life


The sun is rising and Cash, Eli, Julia, Olivia, Keller, and Maya are zipping around their rooms, getting ready for the day. They have a jam-packed schedule ahead of them, and each one is raring to go. Except this group of go-getters isn’t heading to the office — they’re watching their parents go off instead. Intensity […]

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A New, Personalized Way for Small Businesses to Offer Health Benefits

Benefits Launch Illustrations_Blog

Health insurance keeps people and their families healthy, yet over 70 percent of small businesses today do not offer benefits. That’s millions of businesses whose employees are on their own when it comes to insurance. After talking to hundreds of small business owners, we discovered that they feel overwhelmed by the arduous process of setting […]

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Disruption Breaks Things: Why Compliance is the First Step to True Innovation


Move fast, break things, and bam. Out pops a unicorn. Being called a disruptor gives you major street cred in Silicon Valley. In fact, the startup buzzword has even crept to Washington, with Hillary Clinton recently calling on entrepreneurs to “disrupt” one of the biggest threats of them all — ISIS. People sling the word around […]

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Meet Framework


Building a business takes more than just a hammer and a few rusty nails. It takes a vision. It takes heart. And a sturdy foundation to support it all. Today we’re thrilled to unveil Framework, a resource center packed with the tools you need to make your business flourish. Come inside and find expert tips […]

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Announcing Payroll and Benefits for Office Dogs


Today we are adding a new feature to Gusto: payroll and benefits for office dogs. Full- and part-time office dogs of all sizes and breeds will now have access to the same incredible Gusto features that people do, including online accounts, workers’ comp, and dental plans (a.k.a. Canine Cleanings™). Pricing is the same as for […]

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Neither Entitled Nor Titled: Why We Have No Titles at Gusto


Words mean a lot at Gusto. Lobby signs, hashtags, values — thoughtful language creates a dialogue that helps us magnify the things we believe in. But right now, it’s the absence of words that’s shaping our culture. Last summer when we were hiring at a particularly fast pace, a long list of labels arose for […]

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