SAN FRANCISCO (May 24, 2016) — Today Gusto launched a benefits offering to simplify and demystify health insurance for small business employers and employees. Gusto, already processing annual payroll for over 30,000 businesses, is using technology to create an integrated payroll and benefits platform to bring efficiency and simplicity to an industry that’s currently mired in paperwork, manual data entry, and errors.
“Employers and employees rely on health insurance to protect themselves and their families. It doesn’t make sense that choosing and managing such important benefits is so complicated, overwhelming and manual. I was shocked to learn that 60% of customers who transfer their existing health insurance coverage to Gusto arrive with legacy broker errors,” said Joshua Reeves, CEO and cofounder of Gusto. “Our benefits are entirely online and paperless. We combine the expertise of our brokers with proprietary software to automatically recommend the best plans for an employer’s budget. It's like Kayak for health insurance.”
A recent survey of more than 500 small business owners across the U.S. found that over 70% of small businesses do not currently offer health insurance to employees, citing high costs and frustration with traditional brokers. The first solution of its kind, Gusto simplifies the process of selection and enrolling in benefits from start to finish. One of the unique advantages of Gusto’s benefits offering is that it is seamlessly integrated with Gusto’s payroll service. By analyzing key information including company location, number of employees and average employee salary, Gusto is the only benefits solution on the market that leverages data and technology to match businesses and their employees with health plans that are just right for their needs and budget.
“As an employer, I take pride in taking care of my team—it’s not just a responsibility, it’s something I feel passionate about doing. Before Gusto, it was extremely difficult for a small business like mine to offer health benefits,” said Charles Bililies, founder and CEO of San Francisco-based fine-casual restaurant Souvla. “Gusto gave me an incredibly easy way to provide a range of health plans to my employees and managers, which has helped us recruit talented individuals and keep everyone healthy and happy.”With Gusto’s benefits offering, businesses can now:
Gusto’s new benefits offering is available now for all customers in California. Customers can also transfer their existing policy to Gusto in 8 states, including California, Colorado, Florida, Illinois, New Jersey, New York, Ohio and Texas. For more information, visit: https://gusto.com/product/benefits.
Gusto is on a mission to bring life to work by reimagining payroll, benefits, and HR. Gusto serves over 60,000 companies nationwide and makes the most complicated, impersonal business tasks simple and delightful. Gusto has offices in San Francisco and Denver and its investors include Google Capital, General Catalyst, Kleiner Perkins Caufield & Byers, and the founders of Instagram, Stripe, Nest, PayPal, Yelp, Dropbox, and Eventbrite, among others.