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Generation-E: A New Breed of Entrepreneurs Embrace Technology

Modern, connected tools are giving underdogs an edge

SAN FRANCISCO (September 3, 2014)ZenPayroll, the leading provider of delightful, modern payroll, announced today partnerships with a dozen SMB-focused technology companies to connect critical back office tools for small businesses, from payroll to benefits to human resources. ZenPayroll already makes it easy to connect payroll to other back office applications by partnering with small business leaders like Intuit, Xero and FreshBooks.

Small business owners will now be able to enter information like benefits, hours worked, expenses and paid time off in one application, and their employee records can be synchronized across multiple cloud-based tools. This initiative between leaders in small business technology is a major step toward developing an ecosystem that helps small businesses compete with their large, established competitors.

“Large enterprises have traditionally had a competitive advantage over the small players because only they could afford to acquire and operate the best technology on the market,” said Hemant Taneja, Managing Partner at General Catalyst and ZenPayroll board member. “Today, modern tools in the cloud are not only easy to use and affordable, but more interoperable than ever, which lowers barriers to entry for entrepreneurs and offers small businesses the edge.”

“According to a recent survey, nearly a third of Americans find the idea of starting their own company scarier than skydiving. We believe technology should allay those fears and empower people to pursue their entrepreneurial dreams,” said Joshua Reeves, CEO and co-founder of ZenPayroll. “We’re proud to join other leading small business technology companies in bringing together our best of breed tools so we can better serve small business owners.”

More than ever before, Americans want to become entrepreneurs and opt out of traditional career tracks. A 2014 survey based on Harris Poll data found that 55%, or almost 78 million employed U.S. adults, would jump ship from a traditional job to self-employment. Despite renewed interest in entrepreneurship, 72% of employed U.S. adults interested in starting their own business indicate they do not have the skills to do so.

Technology is bridging the gap between aspiring entrepreneurs and those who take the plunge and launch new businesses. Small businesses are leveraging cloud technology to save time, money, and focus on doing what they love:

“My business partner and I both studied theology, so the idea of starting an LLC that needed accounting, bookkeeping, and payroll was daunting,” said Adam McLane, partner at The Youth Cartel, a youth ministry resources company in La Mesa, California. “At first, we hired a local bookkeeper, but it really didn’t fit the vibe of who we are. This year, we switched completely to cloud software. Not only have these tools been super intuitive to use and connect with each other, they also move our brand forward and embody our modern approach to serving clients.”

“When I started Toughpups ten years ago with only $364 in my pocket, it was quite the struggle to manage the day-to-day operations and finances of my business. We checked out a few systems that could help us, but they were way too expensive and complicated,” said Leo Sanders, founder of Toughpups, a pet care company in New York. “Times have changed. Today I can easily access powerful tools that work well together, without requiring hours of configuration or staff training. These tools put me on the same footing as a PETCO for a fraction of the cost, allowing me to take better care of our furry friends.”

Here is the full list of companies developing integrations with ZenPayroll:

  • BambooHR
  • BayPoint Benefits
  • Employee Navigator
  • Expensify
  • Kin HR
  • hCentive
  • inDinero
  • Insynctive
  • Maxwell Health
  • Receipt Bank
  • SimplyInsured
  • Zenefits

About Gusto

Gusto is on a mission to bring life to work by reimagining payroll, benefits, and HR. Gusto serves over 60,000 companies nationwide and makes the most complicated, impersonal business tasks simple and delightful. Gusto has offices in San Francisco and Denver and its investors include Google Capital, General Catalyst, Kleiner Perkins Caufield & Byers, and the founders of Instagram, Stripe, Nest, PayPal, Yelp, Dropbox, and Eventbrite, among others.